how to get your podcast on sirius xm


Welcome to this comprehensive guide on how to get your podcast on Sirius XM, the leading satellite radio company known for its wide range of high-quality music, news, talk, and entertainment programming. If you’re a podcaster looking to expand your reach and gain exposure to a massive audience, getting your podcast on Sirius XM can be a game-changer for your show.

Sirius XM offers an unparalleled platform for podcasters to connect with millions of listeners across North America, providing an opportunity to elevate your podcast to new heights. By having your podcast featured on Sirius XM, you’ll gain access to a dedicated listener base, increased credibility, and potential collaboration opportunities with industry professionals.

In this guide, we will delve into the intricate process of getting your podcast on Sirius XM, covering everything from understanding the submission requirements and guidelines to effectively approaching the right contacts at Sirius XM. We’ll explore the steps you need to take to navigate the evaluation process and negotiate favorable terms, as well as strategies for promoting your podcast once it’s on the platform.

But before we dive into the nitty-gritty details, let’s take a moment to appreciate the significance of being featured on Sirius XM and the advantages it can bring to your podcast. By expanding your audience and enhancing your podcast’s visibility, Sirius XM can help you establish yourself as a prominent voice in your niche and open doors to exciting opportunities within the podcasting industry.

So, if you’re ready to take your podcast to the next level and reach an extensive listener base through Sirius XM, let’s begin our journey into the world of satellite radio and discover how you can successfully get your podcast on this prestigious platform. Strap in, because we’re about to embark on an exciting adventure that could transform the trajectory of your podcasting career.

Understanding the Process of Getting Your Podcast on Sirius XM

To successfully get your podcast on Sirius XM, it’s crucial to have a clear understanding of the process involved. This section will provide you with valuable insights into researching Sirius XM’s podcast requirements and guidelines, preparing your podcast for submission, creating a compelling podcast pitch, and finding the right contact at Sirius XM.

Researching Sirius XM’s Podcast Requirements and Guidelines

Before approaching Sirius XM with your podcast, it’s essential to familiarize yourself with their specific requirements and guidelines. Sirius XM has certain criteria that podcasts must meet to be considered for inclusion on their platform. These criteria may include content guidelines, technical specifications, and other considerations.

For content guidelines, Sirius XM is known for its high standard of quality programming. They seek podcasts that offer unique perspectives, engaging storytelling, and valuable insights for their listeners. Understanding the type of content that Sirius XM is looking for will help you tailor your podcast to align with their audience’s interests.

Additionally, familiarize yourself with the technical specifications required by Sirius XM. They have specific audio quality standards, file formats, and episode lengths that you must adhere to. Ensuring that your podcast meets these technical requirements will increase your chances of being considered for inclusion on their platform.

Preparing Your Podcast for Submission

Once you’ve familiarized yourself with Sirius XM’s podcast requirements, it’s time to prepare your podcast for submission. This involves focusing on two key aspects: high-quality audio production and engaging, relevant content.

First and foremost, invest in producing high-quality audio for your podcast. Sirius XM prides itself on delivering exceptional sound quality to its listeners, so your podcast must meet their standards. Ensure that your recordings are clear, well-mixed, and free from any distracting background noise. Consider investing in professional-grade audio equipment to enhance the overall production value of your podcast.

Next, focus on delivering engaging and relevant content to capture the attention of Sirius XM’s audience. Conduct thorough research, identify your target audience, and tailor your podcast episodes to their interests and preferences. Develop a strong storytelling narrative, incorporate expert interviews or guest appearances, and provide valuable insights and takeaways that will resonate with listeners.

Additionally, pay attention to your podcast’s branding and description. Sirius XM receives numerous podcast submissions, so it’s essential to make yours stand out. Craft a compelling podcast title, design eye-catching cover art, and write a concise but captivating podcast description that clearly communicates the unique value your show brings to their platform.

Creating a Podcast Pitch

Crafting a strong podcast pitch is crucial when approaching Sirius XM. Your pitch serves as an introduction to your podcast and highlights its unique selling points. To create an effective pitch, consider the following steps:

  1. Identify your target audience: Understand who your podcast is intended for and how it aligns with Sirius XM’s listener base. Highlight the niche or demographic you serve and explain why your content would resonate with their audience.

  2. Highlight your unique selling points: What sets your podcast apart from others in your niche? Whether it’s your expertise, unique format, or innovative approach, emphasize the aspects that make your podcast stand out and provide value to Sirius XM’s platform.

  3. Craft an appealing podcast proposal: Outline the key elements of your podcast, including its format, episode frequency, and potential for growth. Present a clear plan for how your podcast can contribute to and thrive on Sirius XM’s platform.

By creating a compelling podcast pitch, you’ll increase the likelihood of grabbing the attention of Sirius XM decision-makers and securing a meeting or further discussion about your podcast.

Finding the Right Contact at Sirius XM

Once your podcast is ready for submission, the next step is to find the right contact at Sirius XM to present your pitch. Research the various channels and shows on Sirius XM that align with your podcast’s genre or topic. Identify the appropriate contact person or producer responsible for podcast acquisitions or programming decisions for those channels.

Take the time to understand their preferences and the types of podcasts they are interested in. This information will not only help you tailor your approach but also demonstrate your dedication and knowledge of their platform.

When reaching out, consider sending a professional introduction email or letter that clearly communicates the value of your podcast and your desire to collaborate with Sirius XM. Personalize your message and make it compelling, highlighting how your podcast can contribute to their programming lineup and engage their listeners.

Remember, building relationships and making a strong first impression is vital when approaching Sirius XM. Put in the effort to identify the right contact and craft a personalized pitch that showcases the unique qualities of your podcast.

Approaching Sirius XM

After conducting thorough research and preparing your podcast for submission, it’s time to approach Sirius XM with your pitch. This section will guide you through crafting a compelling introduction email or letter, as well as providing insights on effective follow-up strategies.

Crafting a Compelling Introduction Email or Letter

When reaching out to Sirius XM, it’s essential to create a compelling introduction email or letter that grabs their attention and showcases the value of your podcast. Here are some key considerations to keep in mind:

  1. Develop a professional tone: Ensure your email or letter maintains a professional and respectful tone. Sirius XM receives numerous pitches, so it’s important to stand out with a well-crafted and polished message.

  2. Clearly state your podcast’s value proposition: In the opening paragraph, clearly communicate the unique value your podcast brings to Sirius XM’s platform. Emphasize how your podcast aligns with their target audience, programming goals, and overall mission. Highlight the benefits of featuring your podcast on their channels, such as increased listenership or enhanced diversity of content.

  3. Request a meeting or further discussion: In the closing paragraph, express your interest in meeting or discussing your podcast further. Request the opportunity to present your pitch in more detail, either through a phone call, video conference, or an in-person meeting if possible. Convey your enthusiasm for collaborating with Sirius XM and your willingness to provide any additional information they may require.

Remember to keep your introduction email or letter concise and to the point, while still effectively conveying the value of your podcast. Be respectful of their time and ensure your message is free from any grammatical or spelling errors.

Following Up Effectively

Once you’ve sent your initial pitch to Sirius XM, it’s important to follow up effectively. The follow-up process demonstrates your commitment and persistence, while also providing an opportunity to reinforce the unique qualities of your podcast. Here are some tips for effective follow-up:

  1. Set appropriate timelines for follow-up emails: Give Sirius XM a reasonable amount of time to review your pitch before following up. This could be around two to three weeks, depending on their response time. Avoid being too pushy or impatient, as it may negatively impact their perception of your professionalism.

  2. Reinforce your podcast’s unique qualities: In your follow-up emails, remind them of the unique selling points and value proposition of your podcast. Emphasize any positive feedback or reviews you’ve received from listeners or industry professionals. This will serve as a powerful reminder of the potential impact your podcast can have on their platform.

  3. Respect Sirius XM’s decision-making process: Understand that Sirius XM receives numerous pitches and has a thorough evaluation process. Be patient and respectful of their decision-making timeline. Avoid putting unnecessary pressure on them or attempting to rush their decision. Building a positive and professional relationship with Sirius XM is crucial for long-term success.

By following up effectively, you demonstrate your dedication and commitment to your podcast’s inclusion on Sirius XM. It allows you to maintain communication and keep your podcast at the forefront of their minds as they evaluate potential additions to their programming lineup.

Navigating the Sirius XM Evaluation Process

Once you have successfully captured the attention of Sirius XM with your pitch, the evaluation process begins. This section will guide you through the steps of presentation and demonstration, addressing potential concerns or objections, and negotiating terms and agreements.

Presentation and Demonstration

When Sirius XM shows interest in your podcast, they may request a presentation or demonstration to further evaluate its suitability for their platform. This is an exciting opportunity to showcase the best aspects of your podcast and solidify their interest. Consider the following tips for a successful presentation:

  1. Prepare a captivating presentation: Develop a well-structured and engaging presentation that highlights the unique features, format, and content of your podcast. Use visuals, such as slides or multimedia elements, to enhance your presentation and keep their attention. Clearly articulate your podcast’s value proposition and how it aligns with Sirius XM’s programming goals.

  2. Showcase your podcast’s best episodes: Select a few standout episodes that represent the quality and appeal of your podcast. Share episodes that demonstrate your ability to engage listeners, deliver valuable content, and maintain consistent production standards. Include episodes that have received positive feedback or generated significant audience engagement.

  3. Highlight positive listener feedback or reviews: If you have received positive feedback or reviews from your existing audience, share them with Sirius XM. Testimonials or reviews can provide social proof of the value and impact your podcast has on listeners. Positive feedback can help reinforce their interest and confidence in your podcast’s potential success on their platform.

By delivering a captivating presentation, showcasing your best episodes, and highlighting positive listener feedback, you increase the chances of impressing Sirius XM and moving forward in the evaluation process.

Addressing Potential Concerns or Objections

During the evaluation process, Sirius XM may have concerns or objections that need to be addressed before proceeding further. It’s important to anticipate these potential concerns and proactively provide solutions or explanations. Consider the following strategies:

  1. Anticipate questions or doubts from Sirius XM: Put yourself in their shoes and try to identify any potential concerns they may have about your podcast. Are there controversial topics or sensitive content that may raise eyebrows? Is your podcast too niche or not aligned with their target audience? By anticipating these questions, you can be better prepared to address them.

  2. Provide solutions or explanations in advance: Take the initiative to address potential concerns or objections before they are raised by Sirius XM. For example, if your podcast covers controversial topics, explain how you handle them responsibly and foster respectful discussions. If your podcast caters to a specific niche, demonstrate how that niche aligns with Sirius XM’s target audience and can contribute to their programming diversity.

By proactively addressing potential concerns or objections, you demonstrate your professionalism and commitment to addressing any potential issues that may arise. This can instill confidence in Sirius XM and alleviate any doubts they may have about featuring your podcast on their platform.

Negotiating Terms and Agreements

If Sirius XM expresses a strong interest in your podcast, the next step is negotiating the terms and agreements for its inclusion on their platform. This process involves ensuring that both parties are satisfied with the licensing and distribution terms, and if applicable, discussing compensation for your podcast. Consider the following points:

  1. Understand Sirius XM’s licensing and distribution terms: Familiarize yourself with Sirius XM’s standard licensing and distribution agreements. This will help you negotiate from an informed standpoint. Pay attention to factors such as exclusivity, duration of the agreement, and any restrictions on distribution or syndication.

  2. Negotiate fair compensation, if applicable: Depending on the nature of your podcast and the agreement with Sirius XM, compensation may be a consideration. If compensation is on the table, research industry standards and consider the value your podcast brings to their platform. Enter negotiations with a clear understanding of your podcast’s worth and be prepared to present your case for fair compensation.

  3. Secure a mutually beneficial agreement: Ultimately, aim for an agreement that benefits both parties. Seek terms that align with your podcast’s goals and objectives while meeting Sirius XM’s expectations and requirements. Collaborate with their team to find a middle ground that ensures a positive and productive partnership.

Negotiating terms and agreements can be a complex process, but it’s crucial to protect your interests and ensure a mutually beneficial arrangement. Seek professional advice if necessary and approach the negotiation process with transparency and open communication.

Promoting Your Podcast on Sirius XM

Congratulations! Your podcast has been accepted for inclusion on Sirius XM. Now it’s time to focus on promoting your podcast and maximizing its reach on the platform. This section will explore strategies for leveraging Sirius XM’s platform and resources, engaging with the Sirius XM community, and cross-promoting your podcast on other platforms.

Leveraging Sirius XM’s Platform and Resources

Sirius XM provides a robust platform and various resources to help you promote your podcast effectively. Here are some strategies to leverage their platform and maximize your podcast’s visibility:

  1. Utilizing Sirius XM’s social media channels: Take advantage of Sirius XM’s social media presence by engaging with their audience and promoting your podcast through their official channels. Share snippets, teasers, or highlights from your podcast episodes, enticing listeners to tune in for more. Engage with their followers and participate in relevant discussions to increase visibility and attract new listeners.

  2. Collaborating with Sirius XM hosts or influencers: Identify Sirius XM hosts or influencers who align with your podcast’s genre or target audience. Explore collaboration opportunities, such as guest appearances on their shows or joint promotional efforts. Collaborating with established personalities within the Sirius XM network can help expand your reach and tap into their existing listener base.

By leveraging Sirius XM’s platform and resources, you can amplify your podcast’s reach and tap into their dedicated listener base. The exposure gained through Sirius XM’s channels can significantly boost your podcast’s visibility and attract a broader audience.

Engaging with the Sirius XM Community

Building a strong connection with the Sirius XM community is essential for the success of your podcast. Here’s how you can engage with the Sirius XM community and foster a loyal listener base:

  1. Encouraging listener interaction and feedback: Actively encourage your listeners to engage with your podcast by leaving comments, reviews, or sending in their questions or suggestions. Respond promptly and thoughtfully to their feedback, fostering a sense of community and making them feel valued. Engaging with your audience helps build loyalty and encourages them to become advocates for your podcast.

  2. Participating in interviews or guest appearances on other shows: Seek opportunities to participate in interviews or guest appearances on other podcasts within the Sirius XM network. This allows you to introduce your podcast to new audiences and showcase your expertise or unique perspective. Be sure to promote these appearances on your own podcast and social media channels to generate excitement and encourage cross-listening.

By actively engaging with the Sirius XM community, you create a sense of belonging and loyalty among your listeners. This engagement not only strengthens your relationship with existing listeners but also attracts new listeners who appreciate the interactive nature of your podcast.

Cross-Promoting Your Podcast on Other Platforms

While Sirius XM offers a tremendous platform for promoting your podcast, don’t limit yourself solely to their network. Cross-promotion on other platforms can help you reach a broader audience and drive traffic to your Sirius XM presence. Consider these cross-promotion strategies:

  1. Integrating Sirius XM mentions in your podcast episodes: Mention your presence on Sirius XM in your podcast episodes. Encourage listeners to tune in to Sirius XM for additional content or exclusive episodes. Provide clear instructions on how to find your podcast on Sirius XM, including the channel number or the specific show name.

  2. Promoting your Sirius XM presence on your website and social media: Dedicate a section on your website to promote your inclusion on Sirius XM. Provide links to your Sirius XM channel or show page. On social media, regularly remind your followers about your presence on Sirius XM and share updates or highlights from your episodes.

Cross-promoting your podcast on other platforms helps to expand your reach and attract listeners who may not be familiar with Sirius XM. By directing them to your Sirius XM presence, you can increase your audience and leverage the credibility associated with being featured on such a prominent platform.

As you promote your podcast on Sirius XM, remember to engage with the community, seek collaboration opportunities, and cross-promote on other platforms. By implementing these strategies, you can maximize the visibility and impact of your podcast within the Sirius XM network and beyond.


Congratulations! You have reached the end of this comprehensive guide on how to get your podcast on Sirius XM. By following the steps outlined in this blog post, you have learned the importance of strategic planning, researching Sirius XM’s requirements, preparing your podcast for submission, crafting a compelling pitch, and effectively approaching the right contacts at Sirius XM.

We explored the evaluation process, including the presentation and demonstration of your podcast, addressing potential concerns or objections, and negotiating terms and agreements. Finally, we discussed strategies for promoting your podcast on Sirius XM, leveraging their platform and resources, engaging with the Sirius XM community, and cross-promoting your podcast on other platforms.

Getting your podcast on Sirius XM is an exciting opportunity to reach a vast audience and elevate your podcasting career. It offers the potential for increased visibility, credibility, and collaboration opportunities within the podcasting industry. By leveraging the power of Sirius XM’s platform and engaging with their community, you can amplify your podcast’s impact and connect with passionate listeners.

Now it’s time for you to take action. Start by conducting thorough research on Sirius XM’s podcast requirements and guidelines. Prepare your podcast for submission, focusing on high-quality audio production and engaging content. Craft a compelling pitch that highlights your podcast’s unique value proposition, and reach out to the right contacts at Sirius XM.

Remember, the journey to getting your podcast on Sirius XM may require patience and persistence. However, with careful planning, strategic communication, and a commitment to providing valuable content, you can increase your chances of success.

So, what are you waiting for? Embrace this exciting opportunity, put the knowledge gained from this guide into action, and take your podcast to new heights by getting it on Sirius XM. Good luck, and may your podcast thrive on this prestigious platform!

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