how to make a podcast on instagram


Welcome to the ultimate guide on how to make a podcast on Instagram! In today’s digital age, podcasts have become an incredibly popular form of content consumption, allowing individuals to share their knowledge, stories, and expertise with a global audience. Instagram, known for its visual-centric platform, has now introduced a podcasting feature that enables users to reach their followers in a new and engaging way.

Importance of Podcasting on Instagram

Podcasting on Instagram offers a unique opportunity for content creators, influencers, and businesses to expand their reach and connect with their target audience on a deeper level. With over a billion monthly active users, Instagram provides a massive potential audience for podcasters to tap into. By leveraging the platform’s existing user base, you can not only grow your listener base but also strengthen your brand presence and increase your social media following.

Overview of the Blog Post Content

In this comprehensive guide, we will walk you through the entire process of creating a podcast on Instagram. We will start by exploring the concept of Instagram podcasting and understanding how it works. Then, we will provide you with a step-by-step guide on setting up your Instagram account for podcasting, creating engaging podcast content, recording and editing your episodes, and finally, uploading and publishing your podcast on Instagram.

But that’s not all! We won’t stop at just the basics. We will also delve into the strategies for promoting and growing your Instagram podcast. From leveraging Instagram’s features such as stories, highlights, and IGTV to cross-promoting your podcast on other platforms, we will equip you with the tools and knowledge to expand your podcast’s reach and engage with a wider audience.

Furthermore, we will explore the monetization aspect of podcasting on Instagram. We will discuss various monetization strategies such as sponsorships, advertisements, selling merchandise, and crowdfunding. We will also reveal effective marketing strategies to build a strong listener base and analyze podcast performance metrics to maximize your revenue potential.

So, whether you’re an aspiring podcaster looking to make your mark on Instagram or an established content creator seeking to diversify your content offerings, this guide is for you. Let’s dive in and unlock the incredible possibilities of podcasting on Instagram!

Understanding Instagram’s Podcasting Feature

Instagram’s foray into the world of podcasting has opened up exciting possibilities for content creators and businesses alike. But before we delve into the nitty-gritty of how to create a podcast on Instagram, let’s first understand what exactly an Instagram podcast is and how it works.

What is an Instagram Podcast?

An Instagram podcast is a type of audio content that can be shared and consumed on the Instagram platform. Similar to traditional podcasts, Instagram podcasts allow users to create and share episodes on various topics, ranging from educational content to storytelling, interviews, and more. With the integration of podcasting on Instagram, users can now listen to their favorite shows without having to leave the app, making it a seamless and convenient experience for both podcasters and listeners.

How Does Instagram Podcasting Work?

Instagram’s podcasting feature is seamlessly integrated into the existing Instagram app, making it easy for users to discover, listen to, and engage with podcast content. When a podcast episode is published on Instagram, it appears in a dedicated podcast tab on the creator’s profile. This tab showcases the episodes in a visually appealing format, featuring a cover art image, episode title, and description.

Listeners can easily access and play podcast episodes directly within the Instagram app. They can listen to episodes in the background while browsing other content or even when the app is minimized. Additionally, listeners have the option to like, comment, and share episodes, allowing for increased engagement and interaction with the podcast community.

Benefits of Podcasting on Instagram

Podcasting on Instagram offers numerous benefits for both new and established podcasters. Here are some key advantages to consider:

  1. Leveraging the Instagram User Base: With over a billion monthly active users, Instagram provides a massive potential audience for your podcast. By tapping into the existing user base, you can reach a wider audience and attract new listeners who may not have discovered your podcast otherwise.

  2. Enhanced Discoverability: Instagram’s podcasting feature makes it easier for users to discover new podcasts and episodes. By leveraging relevant hashtags, engaging with your audience through comments and DMs, and optimizing your episode descriptions, you can increase your podcast’s discoverability and attract organic traffic.

  3. Seamless User Experience: With Instagram podcasting, listeners can enjoy a seamless user experience without the need to switch between different apps. They can listen to your podcast episodes directly within the Instagram app, making it convenient and accessible for them.

  4. Increased Engagement: Instagram’s social features enable podcasters to engage with their audience on a more personal level. Listeners can like, comment, and share episodes, fostering a sense of community and allowing for direct feedback and interaction.

  5. Brand Strengthening: Podcasting on Instagram can help strengthen your overall brand presence. By integrating your podcast with your Instagram profile, you can create a cohesive brand identity and leverage your existing followers to increase your podcast’s visibility and credibility.

Podcasting on Instagram provides a unique opportunity to expand your reach, engage with your audience, and strengthen your brand presence. Now that we have a good understanding of what Instagram podcasting entails, let’s dive into the step-by-step process of creating a podcast on Instagram.

Setting Up Your Instagram Account for Podcasting

To start podcasting on Instagram, you need to ensure that your Instagram account is set up properly to optimize your podcasting experience. In this section, we will guide you through the necessary steps to get your Instagram account ready for podcasting success.

Choosing the Right Instagram Account Type

The first step in setting up your Instagram account for podcasting is to select the appropriate account type. Instagram offers two main options: personal and business accounts. While personal accounts are suitable for individuals who want to share their personal lives and experiences, business accounts are more suitable for podcasters and content creators looking to build a brand and engage with their audience.

By choosing a business account, you unlock various features and insights that can help you understand your audience better and track the performance of your podcast. Business accounts allow you to access Instagram Insights, which provides valuable analytics on your content’s reach, impressions, and engagement. It also enables you to run ads, add contact buttons, and display your website link on your profile.

To switch to a business account, go to your Instagram settings, click on “Account,” and select “Switch to Professional Account.” From there, choose the “Creator” or “Business” account option, depending on your specific needs.

Optimizing Your Profile for Podcasting

Once you’ve set up your Instagram account, it’s crucial to optimize your profile to reflect your podcasting brand and attract potential listeners. Here are some key elements to consider:

1. Profile Picture

Choose a profile picture that represents your podcast or personal brand. It could be your podcast logo, a professional headshot, or a relevant image that visually reflects your podcast’s theme or niche. Ensure that the picture is clear, visually appealing, and instantly recognizable.

2. Bio

Craft a compelling and informative bio that tells potential listeners what your podcast is about and what they can expect. Use concise language to describe your podcast’s niche, highlight key topics, and convey the value your podcast brings. You can also include relevant hashtags and a call-to-action (CTA) to encourage users to listen to your podcast or visit your website.

3. Link in Bio

Instagram allows you to include one clickable link in your bio, so make sure to optimize this space wisely. You can use this link to direct users to your podcast’s website, a specific episode, or a landing page where they can find more information about your podcast. Consider using link shortening services or tools like Linktree to create a visually appealing and user-friendly landing page with multiple links.

4. Highlights

Highlights are a powerful tool to showcase your podcast’s best moments, important updates, or key episodes. Create highlight covers that align with your brand’s visual identity and organize your highlights in a way that makes it easy for users to navigate and find relevant content.

By optimizing your Instagram profile for podcasting, you create a strong first impression and provide users with the necessary information to engage with your podcast. In the next section, we will delve into the process of creating engaging podcast content.

Creating Engaging Podcast Content

Now that your Instagram account is set up for podcasting, it’s time to dive into the most crucial aspect: creating engaging podcast content. In this section, we will explore the key steps to ensure that your podcast episodes captivate your audience and keep them coming back for more.

Choosing a Podcasting Niche and Target Audience

The first step in creating compelling podcast content is to define your podcasting niche and identify your target audience. A niche refers to a specific topic or theme that your podcast will focus on. Choosing a niche allows you to establish yourself as an expert in a particular area and attract a dedicated audience who shares a common interest.

When selecting a niche, consider your passions, expertise, and what you believe will resonate with your target audience. Research existing podcasts in your chosen niche to understand the competition and identify gaps or opportunities for differentiation. By narrowing down your niche, you can create content that is unique, valuable, and tailored to the interests of your target audience.

Once you’ve chosen your niche, it’s important to define your target audience. Who are the people you want to reach with your podcast? What are their demographics, interests, and pain points? Understanding your target audience will guide your content creation process and help you tailor your episodes to their specific needs and preferences.

Planning and Scripting Your Podcast Episodes

To create engaging podcast episodes, proper planning and scripting are essential. While some podcasters prefer a more spontaneous and conversational approach, having a basic outline or script can help you stay focused, organized, and ensure that you deliver valuable content to your listeners.

Start by brainstorming episode ideas within your chosen niche. Consider topics that align with your expertise and that your target audience would find interesting and relevant. Break down each episode into subtopics or key points that you want to cover. This will serve as the foundation for your script or outline.

When scripting your podcast episodes, strike a balance between structure and natural conversation. Include an introduction to hook your listeners, a clear main content section where you delve into your chosen topic, and a conclusion that summarizes key takeaways or encourages further engagement. Remember to inject your personality and unique style into your delivery to make it more engaging and relatable.

Gathering the Necessary Equipment for Recording

To produce high-quality podcast episodes, you’ll need to gather the necessary equipment for recording. While there is a wide range of equipment options available, here are the essentials to consider:

1. Microphone: Invest in a good quality microphone to capture clear and professional-sounding audio. USB microphones are a popular choice for beginners due to their ease of use and affordability. XLR microphones offer higher audio quality and are suitable for more advanced podcasters.

2. Headphones: Choose a pair of closed-back headphones that provide accurate sound reproduction. This will help you monitor your audio while recording and ensure that you can catch any issues or background noise.

3. Pop Filter and Shock Mount: A pop filter helps reduce plosive sounds (such as “p” and “b” sounds) that can distort your audio. A shock mount helps isolate your microphone from vibrations or movements, resulting in cleaner recordings.

4. Audio Interface (if using XLR microphone): If you opt for an XLR microphone, you’ll need an audio interface to connect the microphone to your computer. This device converts analog audio signals into digital signals for recording.

5. Recording Software: Choose a recording software or Digital Audio Workstation (DAW) to capture and edit your podcast episodes. Popular options include Audacity (free), Adobe Audition, GarageBand (for Mac users), or Reaper.

By gathering the necessary equipment and planning your podcast episodes effectively, you will be well-equipped to create engaging and high-quality content. In the next section, we will explore the process of recording and editing your podcast episodes.

Recording and Editing Your Podcast

Once you have your podcast content planned and your recording equipment set up, it’s time to dive into the process of recording and editing your podcast episodes. This section will guide you through the essential steps to ensure that you produce high-quality and polished audio content.

Selecting the Right Recording Equipment

Before you start recording, it’s crucial to ensure that your recording equipment is set up correctly. Make sure your microphone is properly connected to your computer or audio interface, and adjust the microphone’s position to achieve the best audio quality. Test your equipment and make any necessary adjustments to ensure optimal sound capture.

Tips for High-Quality Audio Recording

To capture professional-sounding audio, follow these tips:

1. Find a Suitable Recording Environment: Choose a quiet and controlled environment for recording to minimize background noise and echo. Consider using a dedicated recording space or using soundproofing materials to improve audio quality.

2. Use a Pop Filter: Position a pop filter a few inches away from your microphone to reduce plosive sounds. This will help eliminate unwanted distortion caused by strong bursts of air.

3. Mind Your Mic Technique: Maintain a consistent distance from the microphone and speak directly into it to achieve a clear and balanced sound. Avoid straying too far or too close as it can affect the audio quality.

4. Monitor Your Audio: Wear headphones to monitor your audio while recording. This will allow you to catch any issues or background noise and make real-time adjustments as needed.

5. Speak Clearly and Confidently: Enunciate your words clearly and project your voice to ensure that your listeners can understand and engage with your content. Maintain a confident and engaging tone throughout the recording.

Editing Your Podcast Episodes

Once you’ve recorded your podcast episode, it’s time to move on to the editing phase. Editing allows you to fine-tune your audio, remove any mistakes or unwanted noises, and create a polished final product. Here are some key steps to follow when editing your podcast episodes:

1. Import Your Audio: Transfer your recorded audio files to your chosen editing software. Most editing software allows you to import audio files directly from your computer.

2. Remove Unwanted Noise: Listen to your recording and use noise reduction tools or filters to remove background noise, clicks, pops, or other unwanted sounds.

3. Edit Out Mistakes: Carefully listen to your recording and edit out any mistakes, long pauses, or repetitive segments. Ensure a smooth and natural flow by removing any unnecessary content.

4. Enhance Audio Quality: Use equalization (EQ) tools to adjust the frequency balance of your audio, making it sound more pleasing to the ears. Additionally, you can apply compression to even out the audio levels and make it sound more consistent.

5. Add Intro and Outro Music: Include an introductory music clip at the beginning of your podcast episode to set the tone and create a professional vibe. Similarly, add an outro music clip at the end to create a smooth transition and leave a lasting impression.

6. Finalize Your Episode: Once you’re satisfied with the edits, listen to the final version of your episode to ensure everything sounds cohesive and polished. Export the edited episode as an audio file in a suitable format for publishing.

By following these recording and editing tips, you can produce high-quality podcast episodes that captivate your audience. In the next section, we will explore the process of uploading and publishing your podcast on Instagram.

Uploading and Publishing Your Podcast on Instagram

After putting in all the hard work of creating and editing your podcast episodes, it’s time to share your content with the world. In this section, we will guide you through the process of uploading and publishing your podcast on Instagram, ensuring that your episodes reach your target audience effectively.

Understanding Instagram’s Podcasting Requirements

Before you upload your podcast episodes on Instagram, it’s important to understand the platform’s specific requirements and guidelines for podcasting. Here are a few key points to keep in mind:

1. Audio Format: Instagram supports MP3 and M4A audio file formats for podcast episodes. Ensure that your edited episodes are saved in one of these formats before uploading.

2. File Size and Length: Each podcast episode uploaded on Instagram must be under 500MB in file size and have a maximum length of 60 minutes. If your episode exceeds these limits, consider splitting it into multiple parts or trimming it down.

3. Podcast Cover Art: Instagram requires a cover art image for each podcast episode. The recommended size for cover art is 1:1 aspect ratio, with a minimum size of 1400 x 1400 pixels and a maximum size of 3000 x 3000 pixels. Design visually appealing cover art that represents your podcast and catches the attention of potential listeners.

4. Episode Title and Description: Craft compelling titles and detailed descriptions for each episode. Use keywords that accurately describe the content and make it easier for users to discover your podcast. Provide a brief summary of the episode’s content and highlight any key guests or topics covered.

5. Hashtags and Mentions: Utilize relevant hashtags and mentions in your episode descriptions to increase discoverability and engagement. Research popular hashtags within your podcasting niche and include them strategically to reach a wider audience.

Creating a Podcast Cover Art

Your podcast’s cover art is the visual representation of your brand and the first thing that potential listeners will see. It’s crucial to create an eye-catching and professional cover art that aligns with your podcast’s theme and attracts attention. Here are some tips for creating an effective podcast cover art:

1. Brand Consistency: Ensure that your cover art reflects your podcast’s brand identity. Use consistent colors, fonts, and visual elements that align with your overall brand aesthetic.

2. Clear and Readable Text: Choose a font style that is easy to read, even at smaller sizes. Keep the text concise and avoid cluttering the cover art with excessive information.

3. Relevant Imagery: Select imagery that visually represents your podcast’s content or theme. Consider incorporating relevant icons, illustrations, or images that evoke the essence of your podcast.

4. High-Quality Resolution: Use high-resolution images and graphics to ensure your cover art looks crisp and professional across different devices and screen sizes.

Uploading and Publishing Your Podcast Episodes

Now that you have prepared your podcast episodes and cover art, it’s time to upload and publish them on Instagram. Follow these steps to get your episodes live:

1. Open the Instagram App: Launch the Instagram app on your mobile device.

2. Access Your Profile: Tap on your profile picture at the bottom right corner of the screen to access your profile.

3. Go to the Podcast Tab: In your profile, tap on the “+ Create” button and select “Podcast” from the options.

4. Upload Your Episode: Tap on the “Upload Episode” button and select the audio file of the episode you want to upload. Fill in the episode title and description fields, and select the cover art image for the episode.

5. Add Episode Details: Fill in all the necessary details for your episode, including the title, description, and any relevant hashtags or mentions. Preview the episode to ensure everything looks and sounds as expected.

6. Publish Your Episode: Once you’re satisfied with the episode details, tap on the “Publish” button to make your podcast episode live on Instagram.

Congratulations! You have successfully uploaded and published your podcast episode on Instagram. Users can now discover, listen to, and engage with your content directly on the platform. In the next section, we will explore strategies for promoting and growing your Instagram podcast.

Promoting and Growing Your Instagram Podcast

Now that your podcast episodes are live on Instagram, it’s time to focus on promoting and growing your Instagram podcast. In this section, we will explore various strategies and tactics to increase your podcast’s visibility, engage with your audience, and attract new listeners.

Leveraging Instagram’s Features for Podcast Promotion

Instagram offers a plethora of features that can be leveraged to promote your podcast effectively. Let’s explore some of these features and how you can utilize them:

1. Instagram Stories and Highlights: Utilize Instagram Stories to create short, engaging snippets of your podcast episodes. Showcase behind-the-scenes moments, teasers, or highlights from your episodes to pique the curiosity of your followers. Save these Stories as Highlights on your profile to ensure they are easily accessible for new visitors.

2. Engaging with Your Instagram Audience: Encourage your Instagram followers to interact with your podcast content by asking questions, initiating discussions, or conducting polls through interactive features like Instagram’s question stickers or polls. Respond to comments and direct messages promptly to foster engagement and build a loyal community.

3. Collaborating with Influencers and Guests: Collaborate with influencers or experts in your podcasting niche to tap into their existing audience and expand your reach. Invite them as guests on your podcast or participate in guest appearances on related podcasts. Cross-promoting each other’s content can be mutually beneficial and help attract new listeners.

Incorporating Instagram IGTV and Live for Podcasting

While Instagram’s podcasting feature primarily focuses on audio content, you can complement it by incorporating other Instagram features like IGTV and Live to enhance your podcasting experience.

1. Utilizing IGTV for Longer Podcast Episodes: Instagram’s IGTV allows you to share longer videos, making it an ideal platform for showcasing extended or full-length versions of your podcast episodes. Repurpose your audio episodes into video format with captivating visuals or incorporate video elements like slides, images, or subtitles to create an engaging IGTV experience.

2. Hosting Live Podcasting Sessions on Instagram: Consider hosting live podcasting sessions on Instagram to interact with your audience in real-time. Use the live feature to conduct Q&A sessions, interviews, or discussions related to your podcasting topics. Notify your followers in advance and promote the live session to maximize participation and engagement.

Cross-Promoting Your Podcast on Other Platforms

While Instagram is a powerful platform for podcast promotion, it’s also essential to cross-promote your podcast on other platforms to reach a wider audience and attract new listeners. Here are some effective cross-promotion strategies:

1. Sharing Podcast Episodes on Your Website or Blog: Create a dedicated page or blog post on your website to showcase your podcast episodes. Embed the Instagram podcast player or provide direct links to your Instagram profile, making it easy for website visitors to discover and listen to your podcast.

2. Promoting Your Podcast on Other Social Media Channels: Leverage your presence on other social media platforms like Facebook, Twitter, LinkedIn, or YouTube to promote your Instagram podcast. Share snippets, highlights, or behind-the-scenes moments from your podcast episodes and provide direct links or CTAs to drive traffic to your Instagram profile.

3. Engaging with Podcast Directories and Communities: Submit your podcast to popular podcast directories like Apple Podcasts, Spotify, Google Podcasts, and others. Optimize your podcast listings with engaging descriptions, relevant keywords, and eye-catching cover art. Participate in podcasting communities or forums to connect with fellow podcasters, share insights, and gain exposure.

By implementing these promotion strategies and cross-promoting your podcast on various platforms, you can increase your podcast’s visibility and attract a broader audience. In the next section, we will delve into the topic of monetizing your Instagram podcast.

Monetizing Your Instagram Podcast

Podcasting on Instagram not only allows you to share your passion and knowledge with a wider audience but also presents opportunities for monetization. In this section, we will explore different strategies to monetize your Instagram podcast and maximize your revenue potential.

Understanding Different Monetization Strategies

  1. Sponsorships and Advertisements: One of the most common ways to monetize your podcast is through sponsorships and advertisements. As your podcast grows in popularity, you can attract potential sponsors who are interested in reaching your target audience. Collaborate with relevant brands or businesses to feature sponsored content or run ads within your podcast episodes.

  2. Selling Merchandise and Products: Leverage your podcast’s brand and audience loyalty to sell merchandise or products related to your podcasting niche. Create branded merchandise like t-shirts, mugs, or stickers, or develop and sell digital products such as e-books, courses, or exclusive content. Promote these products within your episodes and on your Instagram profile.

  3. Crowdfunding and Patreon Support: Engage with your dedicated audience by offering exclusive content or perks through crowdfunding platforms like Patreon. Create different tiers of membership with varying benefits, such as early access to episodes, bonus content, or personalized shoutouts. Encourage your loyal listeners to support your podcast through monthly donations or one-time contributions.

Building a Strong Listener Base for Monetization

While monetizing your Instagram podcast is exciting, it’s crucial to focus on building a strong listener base before implementing monetization strategies. Here are some effective ways to grow your audience and maximize your revenue potential:

  1. Implementing Effective Marketing Strategies: Develop a comprehensive marketing strategy to promote your podcast and attract new listeners. Utilize social media platforms, email marketing, guest appearances on other podcasts, collaborations with influencers, and targeted advertising to increase your podcast’s visibility and reach.

  2. Creating Compelling Podcast CTAs: Incorporate compelling calls-to-action (CTAs) within your podcast episodes to encourage listener engagement and conversion. Encourage your audience to subscribe, leave reviews, share episodes with their networks, or visit your website for additional resources or exclusive content.

  3. Analyzing Podcast Performance Metrics: Regularly analyze your podcast’s performance metrics to gain insights into your audience’s behavior, preferences, and engagement levels. Pay attention to download numbers, listener demographics, episode popularity, and listener feedback. Use these insights to refine your content, improve audience engagement, and attract potential sponsors.

Remember, building a loyal listener base takes time and consistent effort. Focus on creating valuable, high-quality content that resonates with your target audience, engage with your listeners, and continuously seek feedback to improve your podcasting efforts.


Monetizing your Instagram podcast is an exciting journey that offers the potential to turn your passion into a sustainable revenue stream. By exploring different monetization strategies, building a strong listener base, and continuously refining your content, you can unlock the financial rewards of podcasting on Instagram. Remember, while monetization is important, it should never overshadow the value you provide to your audience through insightful and engaging content. Keep creating, connecting, and evolving your podcast to make a lasting impact in the podcasting world.


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