how to get podcast featured on spotify


In recent years, the podcasting industry has witnessed an unprecedented boom, with millions of people tuning in to their favorite shows on a regular basis. One platform that has played a pivotal role in revolutionizing the way we consume podcasts is Spotify. With its vast user base and easy accessibility, Spotify has become a go-to destination for podcast enthusiasts worldwide. It not only allows podcasters to reach a wider audience but also provides an excellent opportunity for content creators to monetize their shows.

If you are a podcaster looking to expand your reach and maximize the potential of your show, getting featured on Spotify should be high on your priority list. In this comprehensive guide, we will take you through everything you need to know about getting your podcast featured on Spotify and leveraging its immense potential.

Why is Spotify Important for Podcasters?

As one of the leading music streaming platforms in the world, Spotify has successfully extended its offerings to include podcasts. With over 345 million active users across 178 countries, Spotify provides podcasters with an unparalleled opportunity to tap into a massive audience base. The platform not only boasts a user-friendly interface but also offers a range of features designed to enhance the podcast listening experience.

Moreover, Spotify’s commitment to investing in podcasting is evident through its recent acquisitions and collaborations, including partnerships with renowned podcast producers and networks. This has further solidified Spotify’s position as a significant player in the podcasting industry, making it a crucial platform for podcasters to consider.

Benefits of Getting Featured on Spotify

Getting your podcast featured on Spotify brings numerous advantages that can significantly impact the growth and success of your show. Let’s explore some of the key benefits:

1. Access to a Vast and Global Audience

With millions of active users worldwide, Spotify offers podcasters access to a diverse and expansive audience. By featuring your podcast on Spotify, you can potentially reach listeners from different regions and cultures, expanding your show’s reach beyond your existing fanbase.

2. Increased Discoverability

Spotify’s powerful recommendation algorithms and personalized playlists help listeners discover new podcasts based on their interests, listening habits, and preferences. By getting your podcast featured on Spotify, you increase the chances of your show being recommended to relevant listeners, boosting its discoverability.

3. Monetization Opportunities

Spotify offers podcasters various monetization opportunities, such as its ad-supported model, in-app purchases, and exclusive content partnerships. By gaining visibility on Spotify, you open doors to potential collaborations with advertisers and sponsors, allowing you to generate revenue from your podcast.

4. Enhanced Analytics and Insights

Spotify provides podcasters with comprehensive analytics and insights, allowing you to track and measure the performance of your show. These valuable insights include data on listener demographics, engagement metrics, and popular episodes. Understanding your audience’s preferences and behaviors enables you to refine your content and make data-driven decisions for future episodes.

5. Credibility and Prestige

Being featured on Spotify adds credibility and prestige to your podcast. It signifies that your show has met Spotify’s quality standards and is deemed worthy of inclusion among the platform’s vast library of content. This recognition can attract new listeners, potential guests, and industry professionals, helping you establish yourself as a reputable podcaster.

In the following sections, we will delve into the details of how to get your podcast featured on Spotify. From understanding Spotify’s podcast submission process to optimizing your podcast for maximum visibility, we will equip you with the knowledge and strategies to make your podcast stand out in the crowded podcasting landscape. So, let’s get started on this exciting journey of getting your podcast featured on Spotify!

Understanding Spotify’s Podcast Submission Process

To get your podcast featured on Spotify, you need to go through the podcast submission process. This section will provide you with a step-by-step guide on how to successfully submit your podcast to Spotify and navigate through the requirements and guidelines.

Step 1: Create a Spotify Account

Before you can submit your podcast to Spotify, you’ll need to create a Spotify account if you don’t already have one. Visit the Spotify website or download the Spotify app on your mobile device to create an account. If you already have a personal Spotify account, you can use that to manage your podcast as well.

Step 2: Prepare Your Podcast

Before submitting your podcast, ensure that it meets the technical specifications required by Spotify. These specifications include the format, file size, and audio quality. Spotify accepts podcasts in the MP3 file format with a maximum size of 200 MB per episode. It is recommended to use a constant bit rate (CBR) encoding of 96-320 kbps for optimal audio quality.

Additionally, make sure your podcast episodes are free of explicit content, as Spotify has strict guidelines on explicit material. If your podcast contains explicit language or content, consider creating a clean version or providing explicit warnings in your description.

Step 3: Host Your Podcast

To submit your podcast to Spotify, you will need to have a podcast hosting platform. A hosting platform serves as the central hub for your podcast, allowing you to upload and distribute your episodes to various podcast directories, including Spotify. Popular podcast hosting platforms include Libsyn, Podbean, and Anchor.

Once you have chosen a hosting platform, follow their instructions to upload your podcast episodes. Make sure to provide all the necessary information, such as episode titles, descriptions, and cover art. This information will be crucial for optimizing your podcast’s presence on Spotify.

Step 4: Submit Your Podcast to Spotify

Now that your podcast is ready, it’s time to submit it to Spotify. Visit the Spotify for Podcasters website ( and sign in with your Spotify account. If you don’t have a Spotify account, create one using Step 1.

Once logged in, you will see an option to “Add Your Podcast.” Click on it and provide the required information about your podcast, including the podcast’s RSS feed URL. Your podcast’s RSS feed is generated by your hosting platform and contains all the necessary metadata and audio files for your episodes.

After submitting your podcast, Spotify will review it to ensure it meets their content guidelines. The review process typically takes a few days to a couple of weeks. Once approved, your podcast will be available on Spotify for listeners to discover and enjoy.

Step 5: Manage and Update Your Podcast

Once your podcast is featured on Spotify, it’s essential to regularly manage and update your content. Spotify provides a dashboard for podcasters where you can access analytics, track performance metrics, and make changes to your podcast information if needed.

Make use of the analytics provided by Spotify to gain insights into your audience, track episode downloads, and measure engagement. This data can help you understand your listeners better and tailor your content to their preferences, ultimately improving your podcast’s performance on the platform.

Remember to keep your podcast information up to date, including episode titles, descriptions, and cover art. Regularly releasing new episodes and refreshing your content will keep your podcast relevant and encourage listeners to stay engaged.

By following these steps, you will be well on your way to getting your podcast featured on Spotify. The next section will explore how to optimize your podcast for maximum visibility on the platform. So, let’s continue on this journey of getting your podcast noticed by Spotify’s extensive audience!

Optimizing Your Podcast for Spotify

Getting your podcast featured on Spotify is just the first step. To maximize its visibility and reach on the platform, it’s crucial to optimize your podcast for optimal performance. This section will provide you with valuable insights and strategies to make your podcast stand out and attract listeners on Spotify.

Importance of a Compelling Podcast Title, Description, and Cover Art

When it comes to capturing the attention of potential listeners on Spotify, first impressions matter. Your podcast’s title, description, and cover art play a vital role in attracting and engaging the audience. Let’s dive into each element and explore how to optimize them effectively.

1. Podcast Title

Your podcast title should be concise, memorable, and reflective of your content. Choose a title that clearly communicates the essence of your podcast and captures the interest of potential listeners. Avoid generic or overly vague titles that may not resonate with your target audience. Consider incorporating relevant keywords in your title to improve searchability on Spotify.

2. Podcast Description

Your podcast description provides an opportunity to entice potential listeners and give them a glimpse into what your show is all about. Craft a compelling and concise description that highlights the unique value proposition of your podcast. Clearly outline the topics, themes, or genres covered in your episodes. Use engaging language and storytelling techniques to pique curiosity and encourage listeners to hit the “play” button.

3. Cover Art

Your podcast cover art serves as the visual representation of your show and plays a crucial role in attracting listeners. Create an eye-catching and professional cover art design that reflects the tone and content of your podcast. Use clear and legible typography, vibrant colors, and high-quality imagery to make your cover art visually appealing. Ensure that your cover art is formatted correctly and meets Spotify’s guidelines for resolution and file size.

Utilizing Relevant Keywords to Improve Discoverability on Spotify

To increase the chances of your podcast being discovered by Spotify’s recommendation algorithms and search functionality, it’s essential to optimize your podcast with relevant keywords. Keywords are words or phrases that reflect the topics, themes, and content of your podcast. By strategically incorporating keywords in your podcast title, description, and episode titles, you enhance your podcast’s visibility and discoverability on Spotify.

Start by brainstorming a list of relevant keywords that accurately describe your podcast. Consider the specific topics, subtopics, or genres covered in your episodes. Use keyword research tools or explore Spotify’s search suggestions to identify popular and relevant keywords. Incorporate these keywords naturally in your podcast metadata to increase the likelihood of your show appearing in search results or related recommendations.

The Role of Podcast Categories and Tags on Spotify

Spotify allows you to categorize your podcast into specific genres or categories, making it easier for listeners to discover content aligned with their interests. When submitting your podcast to Spotify, choose the most relevant category or genre that accurately represents your content. Selecting the appropriate category ensures that your podcast appears in the right context and reaches the intended audience.

Additionally, Spotify enables you to add tags to your podcast, further refining its categorization and improving discoverability. Tags are descriptive keywords or phrases that provide more context about your podcast’s content. Use tags that accurately describe the themes, subjects, or unique aspects of your podcast. This helps Spotify’s algorithms understand your show better and recommend it to listeners interested in similar content.

By optimizing your podcast’s title, description, cover art, and incorporating relevant keywords, categories, and tags, you can significantly improve its visibility and discoverability on Spotify. In the next section, we will explore effective strategies for promoting your podcast on Spotify and growing your audience. So, let’s continue on this journey of getting your podcast featured on Spotify!

Promoting Your Podcast on Spotify

Once your podcast is featured on Spotify, it’s time to focus on promoting it and growing your audience. In this section, we will explore effective strategies and tactics to increase your podcast’s visibility, engage with listeners, and drive traffic to your podcast on Spotify.

Strategies for Growing Your Podcast Audience on Spotify

Building an audience for your podcast takes time and effort, but with the right strategies, you can attract listeners and gain traction on Spotify. Here are some proven strategies to help you grow your podcast audience:

1. Consistency is Key

Consistency plays a vital role in podcasting success. Regularly releasing new episodes helps keep your audience engaged and establishes a routine for your listeners. Create a consistent publishing schedule and stick to it. Whether it’s weekly, bi-weekly, or monthly, make sure your audience knows when to expect new episodes from you.

2. Cross-Promote with Other Podcasters or Influencers

Collaborating with other podcasters or influencers in your niche can be a powerful way to expand your reach. Seek opportunities to be a guest on other podcasts or invite guests to your own show. By cross-promoting with others, you tap into their existing audience and introduce your podcast to new listeners who are likely to be interested in your content.

3. Leverage Social Media

Social media platforms provide an excellent opportunity to connect with your audience, promote your podcast, and drive traffic to Spotify. Create dedicated social media accounts for your podcast and regularly share engaging content related to your episodes. Utilize platforms like Twitter, Facebook, Instagram, and LinkedIn to engage with your audience, share behind-the-scenes insights, and promote upcoming episodes.

4. Engage with Your Listeners

Engaging with your listeners is crucial for building a loyal audience. Respond to comments and messages on Spotify or social media platforms promptly. Encourage listeners to leave reviews and ratings on Spotify, as positive reviews can attract new listeners. Consider hosting live Q&A sessions, conducting listener polls, or featuring listener stories or questions on your podcast to foster a sense of community.

5. Utilize Spotify Playlists

Spotify’s playlist feature provides an excellent opportunity to reach a wider audience. Create your own curated playlists featuring episodes from your podcast or collaborate with other podcasters to create joint playlists. Additionally, engage with existing Spotify playlists that align with your podcast’s genre or themes. Reach out to playlist curators or use Spotify’s submission process to have your podcast featured on relevant playlists.

Leveraging Spotify’s Playlist Feature to Reach a Wider Audience

Spotify’s playlist feature is a powerful tool for reaching a larger audience and gaining exposure for your podcast. Here are some tips to leverage this feature effectively:

1. Create Your Own Playlists

Curate playlists that align with your podcast’s theme or genre. Include episodes from your podcast along with other related content. Promote these playlists on your podcast and social media platforms, encouraging listeners to follow and share them. This not only promotes your podcast but also positions you as a trusted curator in your niche.

2. Collaborate with Other Podcasters or Influencers

Collaborate with other podcasters or influencers to create joint playlists. This cross-promotion allows you to tap into their audience and introduce your podcast to new listeners. Choose collaborators whose content complements yours and share a similar target audience.

3. Engage with Existing Spotify Playlists

Identify Spotify playlists that cater to your podcast’s genre or topics. Engage with the curators of these playlists by following them, sharing their playlists, and interacting with their content. Building relationships with playlist curators can increase the chances of your podcast being considered for inclusion in their playlists.

Engaging with Your Listeners through Comments and Reviews on Spotify

Interacting with your listeners is a vital aspect of podcast promotion. Spotify provides a platform for listeners to leave comments and reviews on your podcast. Here’s how you can optimize this engagement:

1. Respond to Comments and Messages

Regularly check your podcast’s comments section on Spotify and respond to listener comments or messages. Engage in meaningful conversations, answer questions, and show appreciation for their feedback. By actively participating in discussions, you create a sense of community and build a loyal listener base.

2. Encourage Reviews and Ratings

Ask your listeners to leave reviews and ratings for your podcast on Spotify. Positive reviews not only provide social proof but also influence potential listeners to give your podcast a try. Regularly remind your audience to leave reviews, and consider offering incentives such as shoutouts or exclusive content for those who leave reviews.

Collaborating with other podcasters or influencers, leveraging social media, utilizing Spotify playlists, and engaging with your listeners are all effective strategies for promoting your podcast on Spotify and growing your audience. In the next section, we will explore advanced tips and strategies to further enhance your podcast’s visibility and reach on the platform. So, let’s continue on this journey of getting your podcast featured on Spotify!

Advanced Tips and Strategies

Congratulations on your journey so far in getting your podcast featured on Spotify! In this section, we will explore advanced tips and strategies to take your podcast to the next level, enhance its visibility, and maximize its potential on the platform.

Understanding Spotify’s Algorithm for Podcast Recommendations

Spotify’s recommendation algorithm plays a crucial role in determining which podcasts are recommended to listeners. Understanding how this algorithm works can help you optimize your podcast for increased visibility and recommendations. While the exact details of Spotify’s algorithm are not publicly disclosed, here are some factors that are believed to influence podcast recommendations:

1. Listener Engagement

Spotify’s algorithm takes into account the engagement metrics of your podcast, such as the number of plays, likes, saves, and shares. The more engaged your audience is with your podcast, the higher the chances of it being recommended to other listeners. Encourage your audience to interact with your podcast by asking them to like, save, and share episodes they enjoy.

2. Retention and Completion Rates

Spotify values podcasts that keep listeners engaged and encourage them to listen to episodes in their entirety. Higher listener retention and completion rates indicate that your content is captivating and valuable. Focus on creating compelling and engaging episodes that keep your audience hooked from start to finish.

3. Collaborations and Cross-Promotions

Collaborating with other podcasters or influencers can have a positive impact on your podcast’s visibility and recommendations. When Spotify detects cross-promotions and collaborations, it recognizes the mutual benefit of sharing audiences and may recommend your podcast to listeners who already enjoy similar content.

Tips for Increasing your Chances of Getting Featured on Spotify’s Curated Playlists

Being featured on Spotify’s curated playlists can significantly boost your podcast’s visibility and attract a massive audience. Here are some tips to increase your chances of getting featured on these playlists:

1. Research and Target Relevant Playlists

Identify Spotify’s curated playlists that align with your podcast’s genre, themes, or topics. Study the playlists to understand their style, content, and target audience. Tailor your podcast episodes to fit the vibe and preferences of these playlists, increasing the likelihood of being considered for inclusion.

2. Create High-Quality and Engaging Content

Spotify seeks podcasts that deliver high-quality content and engage listeners. Focus on consistently producing well-crafted episodes that captivate and resonate with your target audience. Invest in quality audio production, storytelling techniques, and compelling narratives to make your podcast stand out.

3. Build Relationships with Playlist Curators

Engage with playlist curators by following them, sharing their playlists, and interacting with their content. Participate in discussions, offer insights, and demonstrate your expertise. Building relationships with playlist curators can increase the chances of your podcast catching their attention and being featured.

Leveraging Spotify’s Advertising Opportunities for Podcast Promotion

Spotify offers advertising opportunities that can help you promote your podcast to a wider audience. Here are some ways you can leverage Spotify’s advertising features:

1. Sponsored Ad Campaigns

Consider running sponsored ad campaigns on Spotify to target specific listener demographics or genres. Sponsored ads appear during ad-supported free listening and can help raise awareness about your podcast. Craft compelling ad copy and utilize captivating visuals to entice listeners to check out your podcast.

2. In-App Promotions

Use Spotify’s in-app promotions to increase the visibility of your podcast. This feature allows you to promote your podcast directly within the Spotify app, reaching users who are already engaged with the platform. Utilize eye-catching visuals and persuasive copy to capture the attention of potential listeners.

Engaging with Spotify’s Podcasting Community and Joining Relevant Groups

Spotify has a thriving podcasting community with various groups, forums, and communities where podcasters can connect and collaborate. Engaging with this community can provide valuable insights, networking opportunities, and potential collaborations. Join relevant groups on social media platforms or participate in podcasting events and conferences to build connections and learn from industry experts.

Monitoring and Analyzing Your Podcast’s Performance on Spotify

Spotify provides podcasters with analytics and insights to track the performance of their shows. Monitoring and analyzing these metrics is essential for understanding your audience, making data-driven decisions, and optimizing your podcast for success. Pay attention to metrics such as listener demographics, episode downloads, engagement rates, and listener retention. Use this data to refine your content, identify trends, and tailor your podcast to better serve your audience.

By implementing these advanced tips and strategies, you can enhance your podcast’s visibility, increase its chances of being featured on curated playlists, leverage advertising opportunities, engage with the podcasting community, and monitor its performance on Spotify. In the next section, we will summarize the key points covered in this guide and encourage you to take action in getting your podcast featured on Spotify. So, let’s continue on this journey of maximizing the potential of your podcast on Spotify!


Congratulations! You’ve reached the end of this comprehensive guide on how to get your podcast featured on Spotify. We’ve covered everything from understanding the importance of Spotify for podcasters to optimizing your podcast for maximum visibility and implementing advanced strategies to promote and grow your audience on the platform.

By following the step-by-step process of submitting your podcast to Spotify, optimizing your podcast’s title, description, and cover art, utilizing relevant keywords, engaging with your listeners, and leveraging Spotify’s playlist feature, you have laid a strong foundation for success. Additionally, we explored advanced tips such as understanding Spotify’s recommendation algorithm, increasing your chances of being featured on curated playlists, utilizing Spotify’s advertising opportunities, and engaging with the podcasting community.

Now it’s time to take action! Submit your podcast to Spotify, optimize it using the strategies outlined in this guide, and implement the promotion tactics that resonate with your podcast and target audience. Keep in mind that success on Spotify requires consistency, quality content, engagement with your listeners, and continuous effort to refine and improve your podcast.

Remember, getting your podcast featured on Spotify is just the beginning. It opens up a world of opportunities to reach a vast and diverse audience, monetize your podcast, and establish yourself as a reputable podcaster. Stay committed to producing valuable and engaging content, adapt to the ever-changing podcasting landscape, and keep exploring new ways to connect with your audience.

As you embark on this exciting journey, don’t forget to monitor your podcast’s performance using Spotify’s analytics tools, analyze the data, and make data-driven decisions to optimize your podcast’s growth and success on the platform.

We hope this guide has provided you with the knowledge, strategies, and inspiration to get your podcast featured on Spotify and make a lasting impact in the podcasting world. So, go ahead, submit your podcast, optimize it for Spotify, and let your voice be heard by millions of listeners worldwide.

Best of luck on your podcasting journey, and may your podcast thrive on Spotify!

Similar Posts