how to get your podcast on pandora

Introduction to Podcast Distribution Platforms

Podcasting has become a powerful medium for sharing content, connecting with audiences, and building a loyal following. With the surge in podcast popularity, it’s crucial for podcasters to ensure their shows are available on various distribution platforms to reach a wider audience. One such platform that cannot be overlooked is Pandora.

What is Pandora?

Pandora is a renowned music streaming and automated music recommendation service that allows users to create personalized radio stations based on their musical preferences. In recent years, Pandora has expanded its offerings to include podcasts, recognizing the growing demand for audio content beyond music. By integrating podcasts into their platform, Pandora has provided podcasters with a unique opportunity to tap into their extensive listener base.

Why should you consider getting your podcast on Pandora?

As a podcast creator, your ultimate goal is to reach as many listeners as possible and build a dedicated fanbase. Getting your podcast on Pandora can significantly contribute to achieving this objective. With over 70 million monthly active users in the United States alone, Pandora offers an enormous potential audience for your podcast. By leveraging Pandora’s established platform and user base, you can enhance your podcast’s visibility, increase brand awareness, and attract new listeners who may not have discovered your show otherwise.

Overview of podcast distribution platforms

While Pandora is a prominent player in the podcasting industry, it’s important to understand that there are several other podcast distribution platforms available. Each platform has its own unique features, audience demographics, and submission processes. Some notable platforms include Apple Podcasts, Spotify, Google Podcasts, Stitcher, and iHeartRadio. By diversifying your podcast’s presence across multiple platforms, you can maximize your reach and ensure that your content is accessible to a wide range of listeners.

In the following sections, we will delve into the specific steps and considerations involved in getting your podcast on Pandora. We will explore the submission process, optimization strategies to engage Pandora’s audience, troubleshooting common issues, and answer frequently asked questions. By the end of this comprehensive guide, you will possess the knowledge and tools necessary to successfully navigate the process and get your podcast on Pandora’s platform. So, let’s dive in and unlock the potential of Pandora for your podcast!

Understanding Pandora’s Podcast Submission Process

Getting your podcast on Pandora involves a straightforward submission process, but it’s important to familiarize yourself with the platform’s requirements and guidelines to ensure a smooth experience. In this section, we will explore the eligibility criteria for podcasts on Pandora, how they curate and select podcasts, and the steps you need to take to prepare your podcast for submission.

Eligibility criteria for podcasts on Pandora

Before submitting your podcast to Pandora, it’s crucial to determine if your show meets their eligibility criteria. Pandora has specific guidelines in place to maintain the quality and integrity of their podcast offerings. While the platform does accept a wide range of podcast genres and topics, there are a few key requirements to keep in mind:

  1. Content Quality: Pandora prioritizes podcasts with high production value, engaging storytelling, and compelling content. Ensure that your podcast meets professional audio standards and resonates with listeners.

  2. Originality: Pandora prefers podcasts that offer unique perspectives, innovative ideas, and original content. While it’s acceptable to discuss popular topics, strive to bring a fresh and distinctive approach to stand out from the crowd.

  3. Consistency: Maintaining a regular release schedule is important to Pandora. They appreciate podcasts that consistently deliver new episodes, as it helps keep listeners engaged and encourages them to return to your show.

  4. Compliance with Guidelines: Pandora has content guidelines that must be followed to ensure a safe and appropriate listening experience for their users. Review their guidelines thoroughly to ensure your podcast aligns with their standards.

How does Pandora curate and select podcasts?

Pandora employs a team of curators who review and select podcasts based on various factors. These curators carefully evaluate podcasts to ensure they align with Pandora’s content standards and resonate with their audience. While there is no specific formula or set criteria for selection, here are a few aspects that Pandora considers:

  1. Content Relevance: Pandora looks for podcasts that are relevant to their listeners’ interests and preferences. They aim to offer a diverse range of engaging and compelling content that keeps their users coming back for more.

  2. Audience Fit: Pandora seeks podcasts that are a good fit for their audience demographic. Understanding the demographics of Pandora listeners can help you tailor your content to better resonate with their preferences.

  3. Audio Quality: As mentioned earlier, Pandora values podcasts with high-quality audio production. Ensure that your podcast has clear sound, minimal background noise, and consistent volume levels to increase your chances of selection.

  4. Engagement Potential: Pandora is interested in podcasts that have the potential to captivate and engage their listeners. They consider factors such as storytelling ability, audience interaction, and the overall entertainment value of the podcast.

Steps to prepare your podcast for submission

Before you submit your podcast to Pandora, there are several important steps you need to take to ensure your podcast is ready for the platform’s review process. Paying attention to these details can significantly increase your chances of acceptance:

Ensuring audio quality

One of the key aspects Pandora considers is the audio quality of your podcast. Poorly recorded or edited audio can negatively impact the listener experience and decrease your chances of getting accepted. Here are some tips to ensure your podcast meets Pandora’s audio quality standards:

  1. Invest in a good microphone: A high-quality microphone can make a significant difference in the clarity and richness of your podcast’s sound. Consider investing in a professional-grade microphone to enhance the audio quality.

  2. Edit and enhance your audio: Use audio editing software to remove background noise, adjust volume levels, and ensure a consistent audio experience throughout your episodes. Pay attention to details like transitions, music integration, and sound effects.

  3. Test your audio: Before submitting your podcast, listen to your episodes with a critical ear. Check for any audio issues, distortions, or inconsistencies and make necessary adjustments to improve the overall quality.

Creating compelling artwork and metadata

In addition to audio quality, Pandora also considers the visual appeal of your podcast. Eye-catching artwork and well-crafted metadata can make your podcast stand out and entice potential listeners. Consider the following tips when creating your podcast’s artwork and metadata:

  1. Artwork: Design professional and visually appealing cover art that accurately represents your podcast’s theme and captures the attention of potential listeners. Ensure the artwork is clear, high-resolution, and follows Pandora’s guidelines regarding image size and format.

  2. Title and Description: Craft a concise and compelling podcast title that accurately reflects the content and intrigues potential listeners. Your podcast description should provide a concise overview of what your show offers, highlighting its unique features and benefits.

  3. Keywords and Tags: Use relevant keywords and tags in your podcast’s metadata to help Pandora categorize and promote your show effectively. Research popular keywords related to your podcast’s topic to maximize discoverability.

Reviewing content for compliance with Pandora’s guidelines

Pandora has specific content guidelines that must be followed to ensure a safe and appropriate listening experience for their users. Before submitting your podcast, carefully review Pandora’s guidelines to ensure your content complies. Some common guidelines include:

  1. Language and Explicit Content: Pandora has restrictions on explicit language and content. Ensure your podcast adheres to these guidelines, or consider creating an edited version if your content includes explicit material.

  2. Copyright and Licensing: Avoid using copyrighted material in your podcast without proper authorization. If you include music or other copyrighted content, ensure you have the necessary licenses or permissions.

  3. Hate Speech and Offensive Content: Pandora prohibits hate speech, offensive language, and content that promotes discrimination or harm. Make sure your podcast aligns with these guidelines and promotes a positive and inclusive environment.

By following these steps and taking the time to prepare your podcast for submission, you increase your chances of getting accepted on Pandora’s platform. Once you have ensured your podcast meets the eligibility criteria, it’s time to move on to the submission process. In the next section, we will explore the steps involved in submitting your podcast to Pandora. So, let’s continue our journey to get your podcast on Pandora!

Submitting Your Podcast to Pandora

Once you have prepared your podcast to meet Pandora’s guidelines and eligibility criteria, it’s time to submit your show to the platform. In this section, we will walk you through the process of submitting your podcast to Pandora, from creating an account to uploading your episodes and providing the necessary metadata and artwork.

Creating a Pandora account

Before you can submit your podcast to Pandora, you will need to create a Pandora account. If you already have a Pandora account, you can simply log in using your existing credentials. If not, follow these steps to create a new account:

  1. Visit the Pandora website: Go to the Pandora website ( and click on the “Sign Up” or “Create Account” button.

  2. Choose a sign-up method: Pandora offers multiple sign-up methods, including email, Facebook, and Google. Select the method you prefer and follow the on-screen instructions to create your account.

  3. Fill in your details: Provide the required information, such as your name, email address, and password. Make sure to choose a strong and secure password.

  4. Verify your account: Depending on the sign-up method you chose, you may need to verify your account through a confirmation email or other verification process.

Accessing the Podcast Submission Portal

Once you have created your Pandora account, you will need to access the Podcast Submission Portal to submit your podcast. Follow these steps to navigate to the submission portal:

  1. Log in to your Pandora account: Visit the Pandora website and log in using your account credentials.

  2. Navigate to the podcast submission page: Once logged in, go to the Pandora for Podcasters page. You can find this page by searching “Pandora for Podcasters” in the search bar or by visiting the direct URL (

  3. Click on “Submit Your Podcast”: On the Pandora for Podcasters page, locate the “Submit Your Podcast” button and click on it. This will take you to the Podcast Submission Portal.

Uploading your podcast episodes

In the Podcast Submission Portal, you will be able to upload your podcast episodes. Follow these steps to upload your episodes to Pandora:

  1. Prepare your episodes: Ensure that your podcast episodes are ready for upload. Make sure they are in the appropriate audio format, such as MP3 or WAV, and that they meet Pandora’s audio quality standards.

  2. Click on “Upload Episodes”: In the Podcast Submission Portal, locate the “Upload Episodes” button and click on it. This will open a dialogue box or file explorer where you can select your podcast episodes.

  3. Select and upload your episodes: Choose the podcast episodes you wish to upload from your computer or storage device. You can typically select multiple episodes at once by holding down the Ctrl or Command key while clicking on the files. Once selected, click on “Open” or “Upload” to begin the upload process.

  4. Wait for the upload to complete: The time it takes to upload your podcast episodes will depend on the file size and your internet connection speed. Be patient and wait for the upload to complete. Avoid closing the upload window or navigating away from the page until the process is finished.

Providing necessary metadata and artwork

In addition to uploading your podcast episodes, you will also need to provide essential metadata and artwork for your podcast. This information helps Pandora categorize and display your podcast accurately. Follow these steps to provide the necessary metadata and artwork:

  1. Fill in podcast details: In the Podcast Submission Portal, you will find a section where you can enter all the relevant details about your podcast. This includes the podcast title, description, language, and genre. Fill in this information accurately and ensure it reflects your podcast’s content and target audience.

  2. Upload podcast artwork: Locate the section where you can upload your podcast artwork. Click on the “Upload Artwork” or “Choose File” button to select your podcast’s cover art from your computer or storage device. Ensure that the artwork meets Pandora’s guidelines regarding image size, format, and content.

  3. Review and confirm: Before finalizing your submission, review all the information you have provided, including the podcast details and artwork. Double-check for any errors or missing information. Once you are satisfied, click on the “Submit” or “Confirm” button to submit your podcast to Pandora.

Waiting for Pandora’s review process

After submitting your podcast to Pandora, it will undergo a review process. Pandora’s team of curators will evaluate your podcast based on their selection criteria and guidelines. The review process can take some time, so it’s important to be patient and allow Pandora to thoroughly assess your podcast.

During this waiting period, it’s a good idea to focus on promoting your podcast on other platforms and building your audience. Once Pandora has reviewed your podcast, you will receive a notification informing you of their decision. If your podcast is accepted, it will be added to Pandora’s platform, and you can start enjoying the benefits of reaching their vast listener base.

However, if your podcast is rejected, don’t be discouraged. Take the opportunity to review the feedback provided by Pandora and make any necessary improvements to your podcast. You can then resubmit your podcast for consideration after addressing the areas of concern.

Now that you understand the process of submitting your podcast to Pandora, it’s time to move on to the next section, where we will explore strategies for optimizing your podcast to engage Pandora’s audience. So, let’s continue our journey to get your podcast on Pandora!

Optimizing Your Podcast for Pandora’s Audience

Once your podcast is accepted on Pandora’s platform, it’s important to optimize your content to engage their audience effectively. In this section, we will explore strategies for tailoring your podcast to Pandora’s listeners, leveraging Pandora’s Music Genome Project, incorporating music and licensing considerations, and implementing effective promotional strategies.

Understanding Pandora’s listener demographics

To optimize your podcast for Pandora’s audience, it’s crucial to understand the demographics of their listeners. Pandora attracts a diverse range of users, but certain trends can help you tailor your content to better resonate with their preferences. Here are some key insights into Pandora’s listener demographics:

  1. Age: Pandora’s user base spans across various age groups, but it has a particularly strong presence among younger audiences. Millennials and Gen Z listeners are actively engaged on the platform, so consider creating content that appeals to their interests and values.

  2. Music-Loving Audience: Pandora’s origins as a music streaming platform have fostered a dedicated audience of music enthusiasts. Many Pandora users have a deep appreciation for different genres, artists, and music discovery. Incorporating music-related content or discussions into your podcast can resonate well with this audience.

  3. Diverse Interests: Pandora’s user base spans a wide range of interests and topics. While music is a significant draw, listeners also seek engaging podcasts on various subjects, including true crime, health and wellness, storytelling, personal development, and more. Ensure your podcast aligns with the interests of Pandora’s diverse audience.

By understanding these demographics, you can tailor your podcast content, topics, and style to better connect with Pandora’s listeners and increase engagement.

Tailoring your podcast content for Pandora listeners

To effectively engage Pandora’s audience, consider the following strategies for tailoring your podcast content:

  1. Be Authentic: Pandora listeners appreciate authenticity and genuine storytelling. Share personal anecdotes, experiences, and insights to create a connection with your audience. Authenticity helps build trust and loyalty, leading to long-term listenership.

  2. Focus on Education and Entertainment: Pandora’s user base is drawn to podcasts that provide a combination of education and entertainment. Incorporate informative and engaging elements into your episodes to keep listeners captivated while offering valuable knowledge or insights.

  3. Offer Diverse Perspectives: Pandora listeners enjoy podcasts that offer diverse perspectives and explore a variety of topics. Consider featuring guest speakers, experts, or individuals with unique experiences to provide fresh viewpoints and broaden the appeal of your podcast.

  4. Encourage Listener Interaction: Pandora listeners appreciate podcasts that foster community and interaction. Encourage your audience to engage with your show through comments, questions, and suggestions. Incorporate listener feedback into future episodes to create a sense of collaboration and inclusivity.

Leveraging Pandora’s Music Genome Project

One unique aspect of Pandora is its Music Genome Project, a sophisticated algorithm that analyzes musical characteristics to create personalized playlists and recommendations. While this project primarily focuses on music, you can leverage its capabilities to enhance your podcast’s discoverability and appeal to Pandora’s audience:

  1. Incorporate Music-Related Content: As Pandora users have a strong affinity for music, consider incorporating music-related content or discussions into your podcast. This could include sharing favorite songs, discussing music trends, or exploring the connections between music and your podcast’s topic.

  2. Curate Collaborative Playlists: Pandora allows podcasters to create collaborative playlists that combine music and podcast episodes. Consider curating playlists that complement your podcast’s theme or episodes. This can attract music-loving listeners and introduce them to your podcast.

  3. Optimize Metadata with Musical References: When providing metadata for your podcast, include relevant musical references or influences. This can help Pandora’s algorithm better understand your content and recommend it to users who appreciate similar musical characteristics or genres.

Incorporating music and licensing considerations

When including music in your podcast, it’s important to consider licensing and copyright regulations. Pandora has licensing agreements in place to ensure proper compensation for artists and copyright holders. While incorporating licensed music into your podcast may not be feasible due to licensing limitations, you can explore alternatives:

  1. Use Royalty-Free Music: Instead of licensed music, consider using royalty-free music or tracks from stock music libraries. These tracks are pre-cleared for use and do not require additional licensing fees.

  2. Create Original Music: If you have the talent or resources, consider creating original music specifically for your podcast. This can help you avoid licensing issues while providing a unique and tailored musical experience for your listeners.

  3. Seek Licensing Permissions: If you are determined to include copyrighted music in your podcast, you can explore obtaining the necessary licensing permissions from the copyright holders. This process can be complex and may involve negotiating fees or royalties.

It’s crucial to research and understand the legal implications of using music in your podcast and ensure compliance with copyright laws and licensing agreements.

Implementing effective promotional strategies on Pandora

Once your podcast is live on Pandora, it’s essential to promote it effectively to maximize its reach and engagement. Consider the following strategies to promote your podcast to Pandora’s audience:

  1. Leverage Your Network: Tap into your existing network of friends, family, and colleagues to spread the word about your podcast on Pandora. Encourage them to listen, subscribe, and share with their own networks.

  2. Cross-Promote on Social Media: Utilize your social media platforms to promote your podcast on Pandora. Share snippets, highlights, or teaser clips to pique curiosity and direct listeners to your Pandora profile or specific episodes.

  3. Collaborate with Other Podcasters: Seek opportunities to collaborate with other podcasters, especially those who have a presence on Pandora. Guest appearances, cross-promotion, or joint episodes can help expose your podcast to a wider audience.

  4. Engage with Pandora’s Community: Participate in the Pandora podcasting community by interacting with listeners, responding to comments and reviews, and offering exclusive content or behind-the-scenes insights. Engaging with Pandora’s community can help foster loyalty and attract new listeners.

By implementing these promotional strategies, you can increase your podcast’s visibility, attract new listeners, and build a dedicated fanbase on Pandora.

Now that you understand how to optimize your podcast for Pandora’s audience, it’s time to move on to the next section, where we will address common troubleshooting issues and answer frequently asked questions. So, let’s continue our journey to get your podcast on Pandora!

Troubleshooting and Frequently Asked Questions

While the process of getting your podcast on Pandora is generally straightforward, you may encounter certain issues or have questions along the way. In this section, we will address common troubleshooting scenarios and provide answers to frequently asked questions to help you navigate any challenges that may arise.

Common issues and solutions during the submission process

  1. Technical difficulties with uploading: If you encounter technical difficulties while uploading your podcast episodes, ensure that your files are in the correct format (such as MP3 or WAV) and that they meet Pandora’s audio quality standards. If the issue persists, try uploading your episodes using a different web browser or contact Pandora’s support for assistance.

  2. Artwork or metadata rejection: If your podcast artwork or metadata is rejected by Pandora, carefully review their guidelines and requirements. Ensure that your artwork meets the specified dimensions and file format. For metadata, check for any errors, inaccuracies, or violations of Pandora’s guidelines. Make the necessary adjustments and resubmit.

  3. Long wait times for review: While Pandora strives to review podcasts in a timely manner, there may be instances where the review process takes longer than expected. If you have been waiting for an extended period, you can reach out to Pandora’s support for an update on the status of your submission.

How long does it take for Pandora to review and approve a podcast?

The duration of Pandora’s review process can vary. While some podcasts may be reviewed and approved within a few days, others may take several weeks. Factors such as the volume of submissions, the complexity of the podcast content, and the availability of Pandora’s curators can influence the review timeline. It’s important to be patient and allow sufficient time for Pandora to thoroughly evaluate your podcast.

What to do if your podcast gets rejected by Pandora?

If your podcast is rejected by Pandora, it’s important not to be disheartened. Instead, view it as an opportunity to improve and refine your content. Review the feedback provided by Pandora and consider the areas that need attention. It could be related to audio quality, content relevance, or compliance with their guidelines. Make the necessary adjustments, address the issues, and resubmit your podcast for consideration.

How to track your podcast’s performance on Pandora?

Pandora provides podcasters with access to a dashboard that allows you to track your podcast’s performance. The dashboard provides insights into metrics such as the number of streams, listener demographics, and engagement metrics. It’s a valuable tool to assess your podcast’s popularity and make informed decisions to enhance its reach and engagement. Once your podcast is live on Pandora, you will receive instructions on how to access and utilize the dashboard.

Can you monetize your podcast on Pandora?

Currently, Pandora does not offer direct monetization options for podcasters on their platform. However, they do provide opportunities for podcasters to leverage their podcast’s presence on Pandora to attract sponsors and advertisers. By growing your listener base and showcasing the popularity of your podcast on Pandora, you can increase your chances of securing lucrative partnerships outside of the platform.

As you encounter troubleshooting scenarios or have questions during the process of getting your podcast on Pandora, remember to reach out to Pandora’s support team for assistance. They are equipped to help you resolve any issues and provide guidance throughout the submission process.

Now that we have addressed common troubleshooting scenarios and answered frequently asked questions, it’s time to move on to the concluding section of this comprehensive guide. So, let’s wrap up our journey to get your podcast on Pandora!


Congratulations! You have now learned how to get your podcast on Pandora and optimize it to engage their audience effectively. By following the submission process, understanding Pandora’s listener demographics, tailoring your content, leveraging the Music Genome Project, and implementing effective promotional strategies, you have set yourself up for success on this popular podcast distribution platform.

Getting your podcast on Pandora opens up a world of opportunities to reach millions of potential listeners and grow your audience. Through Pandora’s extensive user base and personalized recommendations, you can attract new listeners who may have never discovered your podcast otherwise. The key is to create high-quality content that resonates with Pandora’s diverse audience, incorporates music-related elements, and encourages interaction and collaboration.

Remember, the journey doesn’t end with submitting your podcast to Pandora. Continually engage with your audience, track your podcast’s performance through Pandora’s dashboard, and explore opportunities to monetize your podcast through external sponsorships and partnerships.

While Pandora is an excellent platform to showcase your podcast, it’s crucial to diversify your distribution strategy by exploring other podcast distribution platforms as well. Platforms like Apple Podcasts, Spotify, Google Podcasts, Stitcher, and iHeartRadio have their own unique features, audiences, and benefits. By expanding your podcast’s presence across multiple platforms, you can maximize your reach and ensure that your content is accessible to a wider audience.

Now that you have equipped yourself with the knowledge and tools to get your podcast on Pandora, it’s time to take action and embark on this exciting journey. Start by reviewing Pandora’s guidelines, preparing your podcast for submission, and following the steps outlined in this guide. Embrace the opportunities that Pandora offers, connect with their audience, and watch your podcast thrive on this remarkable platform.

Remember, building a successful podcast takes time, dedication, and continuous improvement. Stay consistent, engage with your listeners, and always strive to deliver valuable and compelling content. With Pandora as a part of your podcast distribution strategy, you are well on your way to expanding your reach and making a lasting impact in the podcasting world.

So go ahead, submit your podcast to Pandora, and let your voice be heard by millions of eager listeners. Good luck on your podcasting journey!

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