how to get your podcast on amazon music


Podcasting has become an immensely popular medium for sharing information, stories, and entertainment. The ability to connect with a global audience through audio content has opened up new opportunities for content creators and businesses alike. As podcasts continue to gain traction, it’s crucial to explore various platforms to maximize your podcast’s reach. One such platform that cannot be ignored is Amazon Music.

In this comprehensive guide, we will delve into the world of podcasting on Amazon Music. We will provide you with all the information you need to know about getting your podcast on this prominent platform. Whether you are a seasoned podcaster looking to expand your audience or a newcomer exploring the podcasting landscape, this guide will equip you with the knowledge and strategies to navigate the process successfully.

Why Choose Amazon Music for Your Podcast?

Amazon Music is not just a platform for streaming music; it has also emerged as a significant player in the podcasting industry. With millions of active users and a vast user base, Amazon Music offers a prime opportunity to amplify the visibility of your podcast. By making your podcast available on this platform, you can tap into a broader audience and potentially attract new listeners who may not have discovered your content otherwise.

Moreover, Amazon Music’s integration with other Amazon services, such as Echo devices and Prime membership, creates additional avenues for exposure. As smart speakers and voice-controlled devices become increasingly popular, being present on Amazon Music ensures that your podcast can reach listeners through voice commands and across various Amazon devices.

The Process of Getting Your Podcast on Amazon Music

Before we dive into the nitty-gritty of the submission process, it’s essential to have a clear understanding of how Amazon Music functions in the podcasting realm. While there are similarities with other podcast platforms, Amazon Music has its unique features and requirements that set it apart. Familiarizing yourself with these nuances will make the submission process smoother and increase your chances of success.

In the following sections, we will guide you through the necessary steps to prepare your podcast for Amazon Music, including meeting the platform’s technical and content guidelines. We will then walk you through the submission process, providing a detailed step-by-step guide to help you navigate the complexities and potential pitfalls.

But it doesn’t stop there. Once your podcast is live on Amazon Music, we will explore strategies to maximize its visibility and attract a larger audience. From optimizing your podcast’s title, description, and keywords to leveraging Amazon Music’s promotional tools, we will equip you with actionable insights to enhance your podcast’s discoverability and reach.

So, whether you’re an established podcaster looking to expand your distribution channels or a beginner ready to take your first steps in the podcasting world, this guide will be your go-to resource for getting your podcast on Amazon Music. Let’s dive in and unlock the immense potential that this platform holds for your podcasting journey.

Understanding Amazon Music

Amazon Music has made a significant impact on the music streaming industry, and now it’s making waves in the podcasting world as well. To effectively get your podcast on Amazon Music, it’s crucial to understand the platform and its role in the podcasting landscape.

Overview of Amazon Music in the Podcasting Industry

Amazon Music is a renowned platform that provides users with access to millions of songs and albums. However, it has expanded its offerings to include podcasts, recognizing the growing popularity and demand for audio content beyond music. With its massive user base, Amazon Music presents an excellent opportunity for podcasters to reach a broader audience and increase their podcast’s visibility.

As a podcasting platform, Amazon Music offers several advantages. First, it provides a seamless integration with various Amazon devices, including Echo smart speakers, Fire tablets, and Alexa-enabled devices. This integration allows users to listen to podcasts conveniently through voice commands, creating a hands-free and user-friendly experience. Additionally, Amazon Music’s integration with other Amazon services, such as Prime membership, further enhances the exposure and accessibility of your podcast.

Amazon Music vs. Other Podcast Platforms

While there are numerous podcast platforms available, Amazon Music distinguishes itself with its unique features and benefits. Understanding these differences will help you make an informed decision about whether to include Amazon Music in your podcast distribution strategy.

One key differentiator is Amazon Music’s massive user base. With millions of active users, the platform offers a wide reach and potential for attracting new listeners. Moreover, Amazon Music’s integration with Amazon’s ecosystem provides seamless access to podcasts for existing Amazon customers, making it a convenient choice for users already engaged with the Amazon brand.

Another advantage of Amazon Music is its user-friendly interface. The platform is designed to provide an intuitive and engaging listening experience, ensuring that your podcast is presented attractively and professionally to the audience. Additionally, Amazon Music offers personalized recommendations based on user preferences, increasing the chances of your podcast being discovered by interested listeners.

Benefits of Distributing Your Podcast on Amazon Music

Distributing your podcast on Amazon Music comes with a host of benefits that can significantly impact your podcast’s success. Let’s explore some of the key advantages of choosing Amazon Music as a distribution platform for your podcast.

  1. Increased Reach: With its vast user base and integration with Amazon devices, your podcast will have the potential to reach millions of listeners worldwide. This exposure can lead to a substantial increase in your podcast’s audience and overall reach.

  2. Enhanced Discoverability: Amazon Music’s recommendation algorithms and personalized playlists can help your podcast stand out and be discovered by listeners who have similar interests. This increased discoverability can lead to greater engagement and a growing fan base.

  3. Seamless Integration: The integration of Amazon Music with Amazon’s ecosystem ensures that your podcast can be easily accessed and enjoyed across various devices, including smart speakers, tablets, and smartphones. This convenience encourages users to engage with your podcast effortlessly.

  4. Monetization Opportunities: Amazon Music offers various monetization options for podcasters, such as advertising and sponsorship opportunities. These avenues can help you generate revenue from your podcast and potentially turn it into a profitable venture.

By leveraging the benefits of Amazon Music, you can expand your podcast’s reach, increase engagement, and open up new opportunities for growth and monetization. Now that we have a solid understanding of Amazon Music’s role in the podcasting industry and the advantages it offers, let’s move on to the next section, where we will explore the steps to prepare your podcast for submission to Amazon Music.

Preparing Your Podcast for Amazon Music

Before submitting your podcast to Amazon Music, it’s essential to ensure that your podcast meets the platform’s requirements and guidelines. By taking the time to prepare your podcast properly, you increase the chances of a smooth submission process and improve the overall quality and presentation of your podcast on Amazon Music.

Ensuring Your Podcast Meets Amazon Music’s Requirements

To ensure that your podcast meets Amazon Music’s technical standards and quality guidelines, there are a few key aspects to consider.

1. Audio Quality Standards

Amazon Music prioritizes delivering high-quality audio content to its users. Therefore, it’s crucial to ensure that your podcast meets their audio quality standards. Here are some tips to ensure your podcast sounds professional and meets the platform’s requirements:

  • Audio Format: Amazon Music supports various audio formats, including MP3 and AAC. Ensure that your podcast episodes are encoded in a compatible format to guarantee optimal playback quality.
  • Bitrate and Sample Rate: Aim for a bitrate of at least 96 kbps and a sample rate of 44.1 kHz for stereo audio. This helps maintain a good balance between audio quality and file size.
  • Consistent Audio Levels: Ensure that your podcast episodes have consistent audio levels throughout. Avoid sudden volume spikes or drops that can disrupt the listening experience.
  • Background Noise Reduction: Minimize background noise as much as possible during the recording and editing process. This helps improve the overall clarity and professionalism of your podcast.

2. Content Guidelines and Restrictions

In addition to technical requirements, Amazon Music has content guidelines and restrictions that you must adhere to. These guidelines are in place to ensure that the content on the platform is appropriate and aligns with Amazon’s policies. Here are some key considerations:

  • Copyrighted Material: Do not include copyrighted material in your podcast without proper authorization or licenses. Respect intellectual property rights and ensure that all content you include is either original or properly licensed.
  • Explicit Content: Amazon Music has restrictions on explicit and adult content. Ensure that your podcast adheres to their guidelines regarding explicit language, explicit topics, and any content that may be deemed offensive or inappropriate.
  • Hate Speech and Discrimination: Avoid any form of hate speech, discrimination, or content that promotes violence or harm towards individuals or groups. Amazon Music has a zero-tolerance policy for such content.
  • Compliance with Laws and Regulations: Ensure that your podcast complies with all applicable laws and regulations, including those related to privacy, defamation, and intellectual property.

By understanding and adhering to Amazon Music’s requirements and guidelines, you can ensure that your podcast meets the platform’s standards, increasing the likelihood of a successful submission.

Creating Compelling Podcast Artwork and Description

In addition to meeting technical and content requirements, it’s crucial to create compelling podcast artwork and description that accurately represent your podcast and capture the interest of potential listeners.

1. Podcast Artwork

Your podcast artwork serves as the visual representation of your podcast on Amazon Music. It should be eye-catching, visually appealing, and convey the essence of your podcast. Here are some tips for creating captivating podcast artwork:

  • High-Quality Image: Use high-resolution images to ensure that your artwork looks professional and clear, even when displayed in different sizes or formats.
  • Relevance and Clarity: Ensure that your artwork reflects the theme, genre, or topic of your podcast. Use relevant imagery, colors, and typography that resonate with your target audience.
  • Simplicity and Readability: Keep the design clean and uncluttered. Avoid excessive text or intricate details that can make the artwork difficult to read or comprehend, especially when displayed in smaller sizes.

2. Podcast Description

Your podcast description is an opportunity to provide an enticing summary that engages potential listeners and gives them a clear idea of what your podcast is about. Here are some tips for writing an effective podcast description:

  • Capture Attention: Start with a captivating opening sentence that grabs the reader’s attention and entices them to continue reading.
  • Clearly State the Purpose: Clearly communicate the purpose and focus of your podcast. Explain what topics or themes your podcast covers and what listeners can expect to gain from listening.
  • Highlight Unique Selling Points: Identify what makes your podcast unique and stand out from others in the same genre. This could include special guests, exclusive content, or a unique format.
  • Call-to-Action: Encourage potential listeners to subscribe, leave reviews, or engage with your podcast on social media platforms. Provide links or instructions on how to take these actions.

By investing time and effort into creating compelling podcast artwork and description, you can make your podcast more appealing to potential listeners and increase the chances of attracting a larger audience.

Organizing Your Podcast Episodes and Metadata

Properly organizing your podcast episodes and metadata is essential for a seamless user experience on Amazon Music. Here are some key considerations:

1. Episode Titles and Ordering

Ensure that your podcast episodes have clear and concise titles that accurately reflect the content. Consider using descriptive titles that give listeners an idea of what to expect. Additionally, organize your episodes in a logical and sequential order to facilitate easy navigation and consumption.

2. Metadata and Tags

Metadata plays a vital role in helping users discover your podcast on Amazon Music. Make sure to include relevant tags, keywords, and categories that accurately represent your podcast’s genre, topic, and themes. This will increase the chances of your podcast appearing in relevant search results and recommendation algorithms.

3. Episode Descriptions

Craft informative and engaging descriptions for each episode. These descriptions should provide a brief summary of the episode’s content, entice listeners to click and listen, and include relevant keywords to aid discoverability.

By organizing your podcast episodes and optimizing your metadata effectively, you can enhance the user experience and improve the visibility of your podcast on Amazon Music.

Now that we have covered the necessary steps to prepare your podcast for submission to Amazon Music, let’s move on to the next section, where we will guide you through the process of submitting your podcast.

Submitting Your Podcast to Amazon Music

Once you have prepared your podcast to meet Amazon Music’s requirements, it’s time to submit your podcast for review and distribution on the platform. The submission process involves a few steps, and understanding each step will help you navigate the process smoothly and ensure a successful submission.

Step-by-Step Guide to Submitting Your Podcast

To submit your podcast to Amazon Music, follow these step-by-step instructions:

1. Creating an Amazon Music for Podcasters Account

The first step is to create an Amazon Music for Podcasters account. Here’s how to do it:

  • Visit the Amazon Music for Podcasters website: Go to the Amazon Music for Podcasters website and click on the “Get Started” or “Sign Up” button.
  • Sign in with your Amazon account: If you already have an Amazon account, sign in with your credentials. If not, create a new Amazon account.
  • Complete the registration process: Follow the prompts to complete the registration process, providing the necessary information about your podcast and yourself as the podcaster.

2. Verifying Ownership of Your Podcast

To ensure that you are the legitimate owner of the podcast you are submitting, Amazon Music requires you to verify your ownership. Here’s how to do it:

  • Choose a verification method: Amazon Music provides different methods for verifying ownership, such as email verification, domain verification, or hosting provider verification. Select the method that is most convenient for you.
  • Follow the instructions for verification: Depending on the chosen method, follow the instructions provided by Amazon Music to complete the verification process. This may involve sending an email to a specific address, adding a verification code to your website’s header, or contacting your podcast hosting provider to confirm ownership.

3. Uploading Your Podcast’s RSS Feed

After verifying ownership, you need to upload your podcast’s RSS feed to Amazon Music. The RSS feed is the feed that contains all your podcast episodes and their associated metadata. Here’s how to upload your RSS feed:

  • Access the Amazon Music for Podcasters dashboard: Log in to your Amazon Music for Podcasters account and access the dashboard.
  • Navigate to the “Submit a New Show” section: Look for the option to submit a new show or podcast and click on it.
  • Enter your RSS feed URL: Provide the URL of your podcast’s RSS feed in the designated field. Ensure that the feed is valid and up-to-date.
  • Review and submit your podcast: Review the information displayed on the submission page, including your podcast’s title, description, artwork, and other metadata. Make any necessary modifications, and when you’re satisfied, submit your podcast for review.

4. Troubleshooting Common Submission Issues

During the submission process, you may encounter certain issues or errors. Here are some common submission issues and how to troubleshoot them:

  • Invalid RSS feed: Ensure that your podcast’s RSS feed is valid and conforms to the required specifications. Use an RSS feed validator to check for any errors or formatting issues.
  • Missing or inappropriate artwork: Make sure your podcast artwork meets Amazon Music’s guidelines in terms of dimensions, file format, and content. Address any issues with your artwork and upload a compliant version.
  • Content violation: If your podcast violates Amazon Music’s content guidelines, review your podcast’s episodes and make the necessary adjustments to comply with the platform’s policies.
  • Ownership verification failure: If the ownership verification process fails, double-check the instructions provided by Amazon Music and ensure you follow them accurately. If you continue to experience issues, reach out to Amazon Music’s support for further assistance.

5. Waiting for Podcast Approval and the Review Process

After submitting your podcast, it will go through a review process by the Amazon Music team. The duration of the review process may vary, but typically it takes a few days to a couple of weeks. During this time, be patient and wait for the approval or feedback from Amazon Music.

It’s important to note that not all submitted podcasts are guaranteed to be accepted. Amazon Music reserves the right to reject podcasts that do not meet their guidelines or quality standards. If your podcast is rejected, carefully review the feedback provided and make the necessary improvements before resubmitting.


Submitting your podcast to Amazon Music opens up a world of opportunities for reaching a wider audience and growing your podcast’s presence. By following the step-by-step guide outlined in this section, you can navigate the submission process with confidence and increase the chances of having your podcast accepted on the platform.

Now that you have successfully submitted your podcast, the next section will focus on maximizing your podcast’s visibility on Amazon Music. We will explore strategies to optimize your podcast’s title, description, and keywords, as well as ways to leverage Amazon Music’s promotional tools. So, let’s dive into the next section and unlock the full potential of your podcast on Amazon Music.

Maximizing Your Podcast’s Visibility on Amazon Music

Getting your podcast on Amazon Music is just the first step. To truly make an impact and attract a larger audience, you need to optimize your podcast’s visibility on the platform. In this section, we will explore strategies to maximize your podcast’s discoverability, engage with listeners, and leverage Amazon Music’s promotional tools.

Optimizing Your Podcast’s Title, Description, and Keywords

A well-optimized title, description, and keywords can significantly improve your podcast’s visibility on Amazon Music. Here are some tips to enhance these elements:

1. Title Optimization

  • Clear and Descriptive: Craft a title that accurately reflects the content and theme of your podcast. Use keywords that align with your target audience’s search queries.
  • Branding Opportunity: Incorporate your podcast’s brand or host’s name in the title to increase recognition and brand awareness.
  • Consider SEO: Research relevant keywords and incorporate them naturally in your title to improve search rankings.

2. Description Enhancement

  • Compelling Summary: Write a captivating and concise description that highlights the unique aspects of your podcast. Clearly communicate the value and benefits listeners can expect.
  • Use Keywords: Incorporate relevant keywords throughout the description to improve search visibility. However, ensure that the description remains engaging and informative.

3. Keyword Research

  • Identify Relevant Keywords: Research and identify keywords that are relevant to your podcast’s topic, genre, and target audience. Tools like Google Keyword Planner or can help in this process.
  • Long-tail Keywords: Include long-tail keywords that are specific to your podcast’s niche. These longer and more specific phrases can attract highly targeted listeners.

Leveraging Amazon Music’s Promotional Tools

Amazon Music provides various promotional tools and features that can help boost your podcast’s visibility and attract new listeners. Here are some ways to leverage these tools effectively:

1. Participate in Amazon Music’s Promotions

  • Featured Podcasts: Amazon Music occasionally features podcasts on their homepage or dedicated sections. Submit your podcast for consideration by reaching out to Amazon Music’s support team or looking for specific submission forms.
  • Editorial Playlists: Amazon Music curates editorial playlists based on different themes and genres. Reach out to their editorial team or utilize the submission forms to suggest your podcast for inclusion in relevant playlists.
  • Collaborate with Influencers: Network and collaborate with influencers or established podcasters in your niche. Consider guest appearances on their podcasts or cross-promotions to tap into their existing audience base.

2. Encourage Listener Engagement

  • Call-to-Action in Episodes: Include a call-to-action in your podcast episodes, encouraging listeners to engage with your podcast on Amazon Music. Request reviews, subscriptions, or sharing on social media platforms.
  • Social Media Engagement: Leverage your social media platforms to promote your podcast on Amazon Music. Share episode highlights, behind-the-scenes content, or exclusive previews to generate excitement and drive traffic.

3. Utilize Amazon Affiliate Program

  • Amazon Affiliate Links: Consider joining the Amazon Affiliate Program and incorporate affiliate links related to products or services mentioned in your podcast. This can generate additional revenue and create a mutually beneficial relationship with Amazon.

By optimizing your podcast’s title, description, and keywords, as well as leveraging Amazon Music’s promotional tools, you can enhance your podcast’s visibility and attract a larger audience on the platform. Maximizing your podcast’s presence on Amazon Music is essential for long-term growth and success.

Now that we have explored strategies for maximizing your podcast’s visibility, it’s time to focus on growing your audience on Amazon Music through cross-promotion and engagement. In the next section, we will delve into actionable techniques to expand your listener base and foster a community around your podcast. So, let’s continue our journey to unlock the full potential of your podcast on Amazon Music.

Growing Your Audience on Amazon Music

Once your podcast is available on Amazon Music, it’s time to focus on growing your audience and fostering engagement with your listeners. In this section, we will explore actionable techniques to expand your listener base, encourage loyalty, and build a community around your podcast.

Cross-Promotion with Other Podcasts and Influencers

One effective strategy for growing your audience on Amazon Music is through cross-promotion and collaboration with other podcasts and influencers in your niche. Here are some ways to leverage cross-promotion:

  • Guest Appearances: Seek opportunities to be a guest on other podcasts that share a similar audience. This allows you to reach new listeners who may be interested in your content.
  • Host Guest Episodes: Invite influential podcasters or experts in your niche to be guests on your podcast. Their existing audience will be exposed to your podcast, increasing your reach.
  • Collaborative Episodes: Plan collaborative episodes with other podcasters where you discuss relevant topics or conduct interviews together. This cross-pollination can introduce your podcast to new listeners.

By collaborating with other podcasters and influencers, you can tap into their established audience base and attract listeners who are already engaged with similar content.

Engaging with Your Audience

Engaging with your audience is crucial for building a loyal listener base and fostering a sense of community around your podcast. Here are some effective strategies for engaging with your audience on Amazon Music:

  • Encourage Feedback: Ask your listeners to leave reviews, ratings, and comments on Amazon Music. Respond to their feedback and show appreciation for their support.
  • Q&A Episodes: Dedicate episodes to answering listener questions. Encourage your audience to submit questions through email, social media, or voice messages, and select a few to answer on the podcast.
  • Social Media Interaction: Utilize social media platforms to engage with your audience. Respond to comments, messages, and mentions, and create polls or discussions related to your podcast’s topics.
  • Live Q&A Sessions: Conduct live Q&A sessions on platforms like Instagram or Facebook to directly interact with your audience, answer their questions, and provide insights.

By actively engaging with your audience, you create a sense of connection and build a loyal community around your podcast. This encourages listeners to continue tuning in and share your podcast with others.

Promoting Your Podcast Outside of Amazon Music

While Amazon Music is a powerful platform, it’s important to promote your podcast beyond its boundaries. Here are some effective ways to expand your reach:

  • Utilize Social Media: Leverage popular social media platforms like Instagram, Twitter, Facebook, and LinkedIn to promote your podcast. Share episode highlights, behind-the-scenes content, and engage with potential listeners.
  • Cross-Promotion on Other Platforms: Promote your podcast on other podcasting platforms, such as Apple Podcasts, Spotify, or Google Podcasts. Provide links and encourage listeners to subscribe or follow your podcast on these platforms as well.
  • Guest Blogging: Write guest blog posts for relevant websites or publications in your niche. Include a link to your podcast in the author’s bio or within the content itself to drive traffic and attract new listeners.
  • Email Marketing: Build an email list of interested listeners and send regular newsletters or updates about new podcast episodes, upcoming guests, or exclusive content. Encourage subscribers to share the newsletter with others.

By diversifying your promotional efforts and reaching out to different platforms and mediums, you increase the chances of attracting a wider audience and gaining loyal listeners.

Analyzing and Adapting to Listener Data

To continually grow your podcast on Amazon Music, it’s crucial to analyze listener data and adapt your content accordingly. Here are some ways to gather and utilize listener data:

  • Amazon Music Analytics: Utilize the analytics provided by Amazon Music for Podcasters to gain insights into listener behavior, demographic information, and episode performance. Use this data to identify trends, popular topics, and areas for improvement.
  • Listener Surveys: Conduct surveys or polls to gather feedback directly from your audience. Ask questions about their preferences, interests, and suggestions for future episodes. Use this information to tailor your content to their needs and preferences.
  • Episode Performance Analysis: Regularly review the performance of your podcast episodes on Amazon Music. Identify episodes that resonate well with your audience, and analyze the factors that contribute to their success. Replicate these elements in future episodes.

By analyzing listener data and adapting your podcast content, you can continuously improve and cater to the needs and preferences of your audience, leading to increased engagement and growth.


Growing your audience on Amazon Music requires strategic efforts to cross-promote, engage with listeners, promote your podcast beyond the platform, and analyze listener data. By implementing these strategies, you can expand your listener base, foster loyalty, and build a strong community around your podcast.

Now that we have explored techniques for growing your audience on Amazon Music, it’s time to wrap up our comprehensive guide. In the final section, we will recap the importance of getting your podcast on Amazon Music and encourage you to take action. So, let’s proceed to the conclusion and set you on the path to podcasting success.


Congratulations! You have now reached the end of our comprehensive guide on how to get your podcast on Amazon Music. We have covered everything from understanding the platform’s role in the podcasting industry to preparing your podcast for submission, submitting your podcast, maximizing visibility, growing your audience, and analyzing listener data. By following the steps and implementing the strategies outlined in this guide, you are well on your way to expanding your podcast’s reach and attracting a larger audience on Amazon Music.

Getting your podcast on Amazon Music is a crucial step in maximizing your podcast’s visibility and potential. With its vast user base, integration with Amazon devices, personalized recommendations, and promotional tools, Amazon Music offers a prime opportunity to connect with a diverse audience and grow your podcast’s presence.

However, it’s important to remember that success on Amazon Music, like any other platform, requires consistent effort, engagement, and adaptability. Keep producing high-quality content, engage with your audience, and leverage the promotional tools available to you. Monitor listener data, analyze the performance of your episodes, and adapt your content to meet the preferences and needs of your audience.

As you embark on this podcasting journey on Amazon Music, remember that building a loyal listener base takes time and dedication. Stay committed to providing value to your audience, cultivating engagement, and fostering a sense of community around your podcast. The more you invest in your podcast, the more you will reap the rewards in terms of audience growth and satisfaction.

So, what are you waiting for? Take action now and start the process of getting your podcast on Amazon Music. Explore the platform, familiarize yourself with the submission requirements, and follow the steps outlined in this guide. Your podcast has the potential to reach millions of listeners and make a lasting impact on Amazon Music.

Thank you for joining us on this journey to get your podcast on Amazon Music. We hope this comprehensive guide has provided you with the necessary information, strategies, and inspiration to take your podcast to new heights. Best of luck, and may your podcast flourish on Amazon Music!

Remember, your voice matters, and Amazon Music is waiting to showcase your podcast to the world. Let’s make it happen!


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