Jumble Think
Michael Greenberg shares how you can start building credibility using content, why we need to change business schools, the power of apprenticeships and, getting into business without a business degree with Michael Woodward on the Jumble Think Podcast.
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Michael Woodward 00:00
This is Michael Woodward and this is Season Two Episode 42 of the Jungle Think podcast. Welcome to the Jumble Think podcast. A podcast focused on telling the stories of dreamers makers, innovators, and influencers. Along the way we share some tips and ideas of how you can chase your own big ideas and dreams and change the world around you. Our guest on today’s episode is Michael Greenberg and more about Michael in a moment. Our guest on Thursday’s episode is Tom Poland. He is the founder and creator of Leadsology. He’s also the author of Leadsology The Science Of Being In Demand. Make sure to check out Thursday’s episode with Tom Poland. Now let’s jump into today’s episode. Hey there, welcome to the Jumble Think podcast. My name is Michael Woodward. I am your host and so glad you’ve chosen to join today’s episode with Michael Greenberg. Before we get into the episode, I want to encourage you wherever you like to listen to podcasts, go find the Jumble Think podcast and click subscribe. We’ve made it easy for you, if you like iTunes, or if you like Spotify if you swing on over to jumblethink.com/iTunes, or jumblethink.com/Spotify it will take you right to the place where you can subscribe to the Jumble Think podcast. If you like listening elsewhere, you can find us there too. Just go search for us Jumble Think and make sure you click that subscribe button. Now let’s learn a little bit about today’s guest Michael Greenberg.
Michael Greenberg 01:43
My name is Michael Greenberg. I am the founder of Call For Content where I act as the Chief Interviewer and Strategist. We help businesses with their content marketing by doing Done For You Content Marketing Services. We also help Executive Coaches by creating content in their own voice. I had been working with a podcast network for a little over a year and they asked me to find a way to do something with the 6000 hours of podcasts they had in their backlog. So I started looking into speech to text. And in the process learned that people speak much better in most cases then they can write, as well as much faster. So I started developing processes using various kinds of interviews and converting them into content. Then once I had that content, I had to figure out what to do with it afterward and that progressed into content marketing. I really love what I do because as a business owner, I get to employ people and sometimes they reach the point at which they then want to hire my business for what they’re doing on the side. I prefer to hire freelancers so that way they can work on entrepreneurial pursuits. My real hope and purpose at the end of the day are that one of the people that I work within the business can go into business of their own and then hire the business back to work with them. What I do matters because most of the content that companies put out today is either using antiquated SEO strategies and hurting them in the long run or it’s just bad. It’s not good content, and we don’t need more bad content in the world. Anyone who downloads one of our resources or works with us or just hops on the phone with me, I try to teach about good content so we have good content out there in the world that we actually want to consume and learn from. I’m really excited about our new launch. We’re going to be launching a new strategy service for clients that give them access to a whole network of service providers at cost. And along with that, we’re also going to be launching a dictation service for clients to take the process we use and start applying it to some of their own work without contracting with us for full Done For You Content.
Michael Woodward 04:53
In a moment, we’ll continue our conversation with Michael Greenberg. But first, we wanted to let you know about some free resources we have for you right now. If you swing on over to jumblethink.com/guide that’s jumblethink.com/guide, you can download our two free guides. The first one is Overcoming the Unknown. And the second one is How to know when you found your Dream. Both guides will help you on the journey of chasing big ideas and dreams and changing the world around you. So make sure you swing on over to jumbothink.com/guide, that’s jumbothink.com/guide to download your free guides. Now let’s return to our conversation with Michael Greenberg. Our guest today is Michael Greenberg. Michael, thanks so much for being on the podcast.
Michael Greenberg 05:36
Thanks, Mike. It’s good to be here today.
Michael Woodward 05:38
Now I want to make sure before we jump into the interview that people know how they can find and connect with you. So can you tell us how to find you?
Michael Greenberg 05:46
You can find me on twitter@gentoftech. You can find me on LinkedIn. I believe the social is in the show notes. And of course, you can find me at callforcontent.com.
Michael Woodward 06:07
We’ll make sure to put those links in the Episode Notes. It’s really good to have you on the show. When we did our vetting in our process of preparing for the interview, one of the topics that came up that you’re passionate about that I’m excited to talk about, and we’re going to dive right into it, is the alternative to business schools. I think education is going through a questioning right now on what are great ways to learn, what are affordable ways to learn and what brings the most value to you. So tell us a little bit about that process for you. You’re rediscovering or rethinking how we learn in the business sphere.
Michael Greenberg 06:44
Yeah. Business schools are a fairly new thing, in the past 30/40 years, maybe. And what we think of as every school having a business school is really something that’s only happened In the past 30 years. Business schools often charge more compared to the other schools of a university. And yet the education they provide is something that really can’t be taught in a classroom. I don’t think you can learn to do business by sitting there listening to somebody talk about their studies if they probably have not done any sort of for-profit work in the past decade. So the whole business school and especially business schools outside of maybe the top 20 aren’t returning. The degrees they’re granting are not degrees that really provide ROI and for a business school, you would think that that would be the only metric that would matter. I personally believe that since you have to really learn by doing, the best way to go about learning the various parts of a business is by apprenticing under people who understand it better.
Michael Woodward 08:06
So let’s define what we’re talking about for business schools. Are we talking about MBA programs? Are we talking about fundamental business schools at the bachelor level? When we’re talking about business, are we talking about preparation for the small business, the medium business, a Corporation? What kind of education are we talking about here?
Michael Greenberg 08:25
I’d say all the above. In the majority of cases, top 20, top 10 MBA programs are very good at training you for the companies that hire from that specific program and that’s really what they’re designed to do. Outside of that, most of the programs aren’t teaching anything that’s worth that $100,000 price tag, even more, 150 or 200,000, for an MBA or at a private school for a Bachelor’s in Business. You could learn everything about the business you would learn in a Bachelor’s in a six-month internship because most of it is just professionalism.
Michael Woodward 09:18
Yeah. And what I find interesting about this is that, from what you’re saying, it sounds like the main reason why you would go and learn this way isn’t about the knowledge itself it’s about the network in which you’re getting into by being at that university. So if you’re in the top 20, you have a network that’s very strong. It gives you a conduit to then be on-boarded in a corporation or have the network to position yourself, whereas if you get into some of the private schools they may have the networks but you could probably do that by simply building your relationships on your own.
Michael Greenberg 09:57
Exactly. And for me, a University of any type really only has three primary functions. And then there’s a fourth function that some of them add to the mix that we’ll get to in just a minute.
Michael Woodward 10:13
So what are those three with the fourth?
Michael Greenberg 10:16
To ease communication within groups of people who are interested in similar subjects. To match students with mentors, and then to verify the completion of a course of learning. And for number three, I really think that that is not a valuable thing. Because learning does not tell me what you can do.
Michael Woodward 10:42
Yeah, you can be a straight-A student and still have not built the skills that are actually required to do the job.
Michael Greenberg 10:49
Exactly. You might have the grit to do those things. A lot of engineering schools are teaching you how to think but there’s not much teaching how to think in a Business School, it’s quite the opposite, in fact, they teach you how to agree. I think in many cases, they teach you how to work together, but not always in the ways that are going to produce the best results. And then the fourth function is to act as a gate to that community that you mentioned earlier. And the fourth function is a valuable one, I won’t deny that, but it’s also not what most schools do.
Michael Woodward 11:36
So many questions swirling in my head. The first one that comes to mind is it almost sounds like what you’re saying, when you talk about these internships, is that we need to have a return to a guild system where you apprentice, you get into a relationship and you learn by proximity. You learn from hands-on experience and you’re learning from a master in the trade to learn your trade and the trade, in this case, is simply being an Executive or running a Business.
Michael Greenberg 12:11
Yeah. Or it could be Marketing, or it could be Sales or any of those distinct functions within, but you’re not going to learn. The only people that I’ll hire fresh out of school for sales are Cutco Sales reps because they already know how to cold call. They’ve been through the grind of sales and that’s a great apprenticeship. Would I hire somebody fresh out of school to do Marketing? I would train them. They just have been working with me for three to six months on learning how to do Marketing Today. Especially as these disciplines have gone digital, and the tools that we use have been updated, it’s not just pen and paper anymore. You have to learn the latest trends and the way that a university creates curriculum means that they can never teach those things.
Michael Woodward 13:09
Yeah. And you really have to be in it to stay on the pulse of what’s going on. You can’t be trying to keep up, you actually have to be in there doing the work and keeping up because you’re doing the process in real-time instead of trying to learn it from education, from a studying standpoint. To study something that’s evolving, you’re never going to be current, you’re always going to be behind.
Michael Greenberg 13:34
Exactly.
Michael Woodward 13:35
Okay, so a lot of Corporations and even mid-cap Businesses are going to want to see that piece of paper that says you’ve completed the degree. We all see it on these job boards when we’re looking at different jobs. They want at least a Bachelor’s of this or a Masters of that and if they’re looking at Executives or people that are on a sea-level for these Businesses, they’re going to want to see that paperwork. How do people, these apprenticeships, get around that and start finding sources? Getting those values and then networking into the right places so that they can make that horizontal move instead of making the vertical move from college into the job.
Michael Greenberg 14:22
So it really is all about networking. It’s about who you know, and who understands that you’re good at these things. Now, how you communicate that could be through a portfolio. It could be through a few letters of recommendation from people who hold weight in their community. Or let’s say, you’re a writer, it could be a finished book. It could be a project and that’s really the way to prove it. Most people don’t get jobs from resumes today. They get jobs from referrals and that is the way that it’s probably going to remain simply because of the trust that’s built when you’re being referred to a company.
Michael Woodward 15:12
So it is that old phrase, it’s not what you know, it’s who you know.
Michael Greenberg 15:15
Yeah. Although in this case, it’s who knows what you know.
Michael Woodward 15:20
All right, which is a different spin on it. And it brings different values to what you’re communicating. Well, then how do you build a network and communicate these things, to get positioned in the right place to open the doors that you’re longing to go through? How do you set yourself up as that person who has the knowledge to do the job?
Michael Greenberg 15:40
If you’re young, and by young I mean if you’re in your 20s, or just starting out in your career and later on, people want to talk to you, especially people who are late in their career, and who have gone places. Most of the executives I know, actively want to mentor but they’re not going to seek out people to mentor by themselves. The initiative that it takes to actually reach out to them and ask for a cup of coffee, is an initiative that 95 or 99% of your competition isn’t going to do. So it’s taking those first steps. Once you meet a few people, and I’m a fan of just reaching out cold on LinkedIn and via email, once you’ve got five or 10, they’re going to refer you to other people and the network will build itself.
Michael Woodward 16:36
So it’s as simple as just stopping and saying, hey would you like to grab a coffee I’d like to learn from you?
Michael Greenberg 16:42
Exactly.
Michael Woodward 16:43
Okay, so what are some of the best ways to reach out? Is it jumping on LinkedIn and dropping some messages there? Is it dropping an email, picking up the phone and giving a call? How do we reach these people that we want to become? How do we reach out and get face time with them when we don’t even know how to reach them.
Michael Greenberg 17:01
Email is probably the best way. I found LinkedIn to be just a great source to find those people in the first place. Most Executives or most people in Business are going to spend several hours a day in their inbox and during one of those hours, they could be reading your message. Following up is really important, though. It might not be the first it might be the fifth that you send them but it’s the tenacity. If they haven’t told you never to contact me again then you are still okay to keep going.
Michael Woodward 17:39
Right. Well, I find it fascinating from a podcaster standpoint. I run a business and work with other businesses doing what we do but I find it interesting from the podcast standpoint. How many people I’ve reached out to really tells you a lot about the individual and whether you’d even want to be around them just by how they respond. It’s interesting how some of the most successful and busy people still make time for people who want to become leaders or influencers or learn that skill set that these Executives, these Influencers have built. It’s interesting that you can really tell who the person is by the responses you get to.
Michael Greenberg 18:23
Yeah, definitely. I am glad you brought that up. To start a podcast and interview the people that you want to be in it, just make your podcast about your subject. Let’s say you want to be the best salesperson in the world. Make a podcast about Sales Leaders and go to interview them. It’s a great way to increase your response rate and be able to give them a little something back at the same time.
Michael Woodward 18:49
Yeah. So how do we start creating a culture that embraces this philosophy of growing Leaders, growing knowledge sets, building Executives? How do we create a culture that says maybe our systems as they are with traditional education aren’t doing as well as they could be? Maybe there’s another way, how do we create that change?
Michael Greenberg 19:14
Well, I think we’re on that path as it stands today. I think that as more online learning options and more alternative education options come forward, things like coding boot camps that have popped up in the past few years to help solve these gaps and demand, they are showing people slowly but surely that the traditional model isn’t producing the people we need any longer. If you’re a business owner, and you have the extra $1000 or $2,000 in your budget every month, hire an apprentice and start teaching them what you do. You will be amazed at how quickly somebody will pick up almost any skill set if you give them the freedom to learn it.
Michael Woodward 20:14
You’re giving them the opportunity but I love that freedom to learn it. That’s just a fascinating statement. How can we through mentorship really begin to multiply yourself? How can we begin to find and filter from the flip side of things? We’ve talked about the people who are coming up through the system and instead of choosing maybe traditional education they’re getting into these apprenticeships, but as a person that is mentoring on the flip side and offering these apprenticeships what should we be doing to set up the people that are coming to us for success?
Michael Greenberg 20:55
First off, have an idea of what you want to teach them. That’s really important, I think, to an apprenticeship. What takes it from mentorship to apprenticeship is knowing what your end goal is and knowing what the person looks like at the end. What functions are they able to accomplish on their own now? What things do you think they’re prepared to do? To bring it down to earth, for my business I know that I need somebody who understands how you take the spoken word, and transcribes it and turns it into the content. I need them to understand how I do outreach for PR, for Sales, for any of those areas and how to build the lists for those things. Then I need somebody to understand at the high level how Content Marketing works, how it brings in business and how you develop a marketing strategy. It’s bringing in those high-level skills that separates them from what I might call an intern or a standard worker. I will then give that person, as they build, an entire project. So they might take on the dictation service I’m building and manage the marketing for that, but they might only have been with me for nine months when that happens.
Michael Woodward 22:30
So it’s building that credibility. Then, from their standpoint, they’ve proven themselves and then you give them the freedom to flourish or fail, but you give them that platform in which they can step into what you’ve been working with, and really do it not just sit there and watch it on the sidelines.
Michael Greenberg 22:49
Exactly. And just like the guild’s way back in the day, they start with just doing the rote learning doing little pieces of the process again and again and again. But you quickly want to get them to start creating their own things and start having that freedom to operate. To act more like a journeyman is the terminology from guilds when they’re allowed to leave their master and go out on their own.
Michael Woodward 23:19
I want to pivot here a little bit. I love this conversation about reproaching learning and how we learn and how we teach. But I want to go a little bit in a different direction and talk a little bit more about what you do with Call For Content, which is your Company. What is it that Call For Content does and what is it that you offer your clients?
Michael Greenberg 23:44
Right now we offer Done For You Content Marketing, starting from $1,000 per month, and that last part was where I actually started the planning process for Call For Content. I started by reaching out to Content Marketing Firms that I knew and finding out what their minimums were. Reaching out to customer bases, finding out what their budgets were, and then finding a nice gap in that market.
Michael Woodward 24:12
Okay. Why would people want to have someone create content for them and do this Done For You Content? Why is that valuable to an Entrepreneur, for that matter?
Michael Greenberg 24:25
You probably don’t have time to create all your own content. And if you do right now, you will eventually not have the time to do so if your business continues to grow. You might not have the skill sets to create the content on your own. Maybe you’re a great speaker but you’re a horrible writer. Maybe you just don’t know how to promote the content afterward. Having somebody who knows the end to end, means that you have somebody who can work with you and develop the system that works for your business. Especially for entrepreneurs and especially forB2B. You have to have a close relationship and content helps you develop that relationship by positioning you as an authority in the topics most related to your product or service.
Michael Woodward 25:26
So what kind of content are you creating for the individuals that you work for or the businesses you work for?
Michael Greenberg 25:33
I focus on blog posts, generally a little bit longer then you might see other places. We don’t do many 500 words. We might make a 3000 word that can be chopped up into the 500 or 600 words but then it’ll really be a series of posts on a single subject. Then we make podcasts and I come from a podcasting background, so I love those. They create great content for you. We’re just getting into video now but that’s an offering that I’m playing around with so you’ll see us starting to put out some videos. Hopefully, we’ll have a process ready to bring to the market towards the end of this year.
Michael Woodward 26:21
So what are these individuals doing to get the content out there? Or what are you doing to help them promote those articles, promote the podcast, the other pieces of collateral you’re creating? How are they utilizing that content or how are you positioning that content for them?
Michael Greenberg 26:39
We operate in a few different ways when it comes to promoting content. Obviously we’re going to make sure that it gets out on all your social media channels. We’re going to make sure it gets sent out in a newsletter to anyone who’s signed up for your newsletter. And that’s an email newsletter if that wasn’t clear. We are also going to put targeted ad spend behind it to promote the content or create ads that advertise the content to your target market. And I’m a really big fan of that because you can then see who’s clicking on what content, track them and really start to develop a profile of where specific prospects might be within your funnel and within the buying process more importantly. Then we’re going to reach out to people. That might be reaching out to podcasts, that might be reaching out to meetups in your local area, but we’re going to help you build partnerships with other Content Creators and with other Businesses to then create content that serves your market from another angle. So if you’re an IT firm, and all you do is IT staffing maybe it’s bringing in a Cyber Security Firm and doing a piece together with them or maybe it’s bringing in a Marketing Agency and talking about how your two businesses work together. So partnerships are how I described that sort of work.
Michael Woodward 28:17
One of the things we started out talking about was the fact that part of the key to colleges or apprenticeships is the network you’re building and letting people know where you’re an expert, but it seems like this content can help also tell that story of the expertise and the place where you are the authority. Why do we need to position ourselves as the expert or authority in a specific space and how can we use that to our benefit as an Entrepreneur or as a Business Owner?
Michael Greenberg 28:52
Great question. And it really comes down to relationships. People don’t buy from businesses they buy from people. You want to be buying from the guy who knows more about the thing you’re buying than almost anyone else, or who’s better at doing the thing that you need them to do than almost anyone else. The best way to show somebody that you know about that is to actually do that thing for them but the second-best way is to create a whole bunch of content or to show off your expertise. So the content is really about showing that you’re an authority so that people trust you to buy from you in the future and educating them on all the little things that you need them to know. So when somebody comes to me, I want them to know that Content Marketing is not SEO. It has SEO benefits and it might look like SEO on the surface, but they are totally different disciplines at the end of the day. So if somebody wants an SEO, they shouldn’t come to me and ideally, I want them to know that before I have to speak with them.
Michael Woodward 30:08
Okay, so I think there’s some gold in what you just said there, some really powerful thoughts. One of them that stood out to me was that, so often on our websites, we’re just putting content up there to do the search engine optimization thing. If I have tons of good content, then search engines will find me then people will find me. But it sounds like creating this content in this Done For You Content is much more about being intentional about the specific content you’re producing so it reinforces that place of authority and leadership in a specific space. How can we become more specific, like you’re saying here to really narrow ourselves down so we’re not just putting out content but we’re putting out content that is intentional about the outcome we’re trying to achieve?
Michael Greenberg 30:58
I think you start with the outcome. If your goal is better-qualified sales, then you know that for more qualified sales, you need to talk a little bit more about what you do or the differences between what you do and other services. If you want more sales, then you do need to put out more content, but you need to put out content that’s then specific to the problems of the customers you want to reach. If you’re not putting out something that’s interesting to the person who’s supposed to be reading it, then you’re not going to get that person on the other end. With analytics today, you can tell if people are reading your content and with ads, you can drive traffic to your content from a targeted demographic or firmographic very quickly. So if you do those things, for $100, you will know if you’ve got good content.
Michael Woodward 31:57
Before we wrap up this segment I really want to take a moment and talk about a lifestyle of Entrepreneurship because on your dad’s side, you’re a fifth-generation Entrepreneur. On your mom’s side, you’re a third-generation Entrepreneur and this is something very much in your blood. How do you create a lifestyle of Entrepreneurship? Because I think, in our society right now, in the time in history we’re at right now, having that stability of creating your own career, your own choices are becoming a powerful choice for many. So how do you create that lifestyle that really sets you up for success in the Entrepreneurial journey?
Michael Greenberg 32:34
Well, I think you start by focusing on problems and then trying to develop solutions for them. Most of the solutions that you develop are going to be bad but occasionally one of them might be good enough that you think of it two or three times. That’s one that might be worth exploring, that might be a business. Or you might have somebody who owns a business, or who works in a business, or who has a budget to purchase things who says if I could find this thing, I would buy it today. Offer that thing to them. You might not have the thing that they want, you might know nothing about it yet but if you can sell it to somebody, then you probably have the beginnings of a market. If you can sell it to somebody, and it’s something you think you can actually fulfill, then you have the beginnings of a Business. It’s really just a matter of going at it again and again and again until you get good enough at it, that you understand that you can pick out the problems that are actually going to make money and cut away the rest. I personally recommend you reach out to a bunch of Entrepreneurs, and you try to apprentice with one. Six months or a year under somebody who’s already been there and done that is going to teach you an enormous amount about the various issues that come along with it. As attractive as it sounds to own your own business, it’s really choosing torture in my opinion. It’s choosing to now rely solely upon yourself to pay your rent and to pay other people’s rent in the long term. That pressure has to be something that you will want to take on. That you understand the responsibilities that come with it.
Michael Woodward 34:36
You have a really cool book that helps answer some of the questions we’ve talked about today. And I think it’s a resource that many people find valuable in their journey. Tell us about that book.
Michael Greenberg 34:47
It’s called the Authority Marketing Playbook. You can find it at callforcontent.com/amp, and it starts out with all my thoughts around authority and how you get it. It goes through some exercises on helping you niche down and position yourself as an authority in something that can actually make money. Then it goes into more of the systems and processes we use at Call For Content to develop content strategies for our clients. It goes into detail on the kinds of content we produce. There’s a whole list in there of every kind of podcast and blog we produce and if you go back through our stuff, you’ll be able to pick them out one by one. It goes through different kinds of partnerships. How to set up those partnerships, and everything you need to get from nobody knows who I am, to some people who know who I am and think I’m good at this thing. So it’s designed to be that first step into positioning yourself as an Authority.
Michael Woodward 36:00
Very, very cool, I definitely recommend checking it out. As we wrap up this segment, I want to make sure that we circle back and make sure everyone knows how they can connect and find you. So share those methods again. And we’ll make sure to include them in the Episode Notes too.
Michael Greenberg 36:16
Yeah, you can find me on twitter@gentoftech. You can find me on LinkedIn that will be in the notes because I have a long name, and you can find me at callforcontent.com. I’ve also got a Medium blog, but that is mainly going to be me rambling about education. If you want to hear me ramble more about it, then it’s medium.com/@gentlemanoftech.
Michael Woodward 36:51
We’ll make sure to include all of those in the show notes and we’ll be right back with Michael Greenberg and our rapid-fire questions. Chasing your big ideas and dreams can be overwhelming. It can be scary and hard to do. Well, you don’t have to do it alone. The Jumble Think team has helped hundreds of Business Owners take their idea and make it into a reality. I would love to help you. The easiest way to do it is to swing on over to jumblethink.com/helpme. That’s jumblethink.com/helpme. Learn a little bit more about our Coaching, Mentoring and Consulting Services and then let’s start the conversation. Fill out that form, drop us a note, and then let’s start the conversation. Dreams and big ideas are always easier to chase when you have someone along on the journey. And we’d love to be that for you. We look forward to starting the conversation soon. Now let’s jump into our rapid-fire questions with Michael Greenberg. We are back with Michael Greenberg and our rapid-fire questions. Michael, are you ready for rapid-fire questions?
Michael Greenberg 37:47
I am ready.
Michael Woodward 37:48
Cool. Our first question is, what is one tip you’d give someone with a big idea and dream and they don’t know where to start?
Michael Greenberg 37:55
Go sell it.
Michael Woodward 37:56
Okay. Was that mean?
Michael Greenberg 37:58
Start selling it to people. Somebody has to buy that thing at some point or give you money to do that thing in all likelihood. So, go to sell it.
Michael Woodward 38:08
What’s one change you’d like to see in the world?
Michael Greenberg 38:11
Get rid of Private Schools. I think they pull a lot of money away from where we could otherwise concentrate on a few really excellent Public Schools.
Michael Woodward 38:21
What do you want your legacy to be?
Michael Greenberg 38:23
Oh, that’s a tough one. Probably a new school. I’d like to develop a school-based off the apprenticeship models that I talked about earlier.
Michael Woodward 38:32
Where do you find inspiration?
Michael Greenberg 38:35
Nature and Historical figures mainly. Different things.
Michael Woodward 38:40
Yeah. Any specific historical character?
Michael Greenberg 38:44
Not character so much as a specific period. I’m a really big fan of the Russian defense on the Eastern Front during World War Two. The circumstances that led up to Russia being invaded like that are very interesting. Stalin didn’t believe Hitler was going to invade because they had a pact, even though all his Generals told him he would. He actually killed off a lot of the major Tank Generals who had developed some really great new strategies for the Soviets, that eventually came to bear much later in the war. The Eastern Front is really where World War Two was won.
Michael Woodward 39:23
What is one book you think every Entrepreneur or dreamer should read? And why?
Michael Greenberg 39:27
Mastery by Robert Greene. It’s an excellent book on how to become a master at something. It’s long, and it’s kind of boring to read, so if you can get through that and learn from it, then you’ll be much better set for the future.
Michael Woodward 39:46
What is one tool that is significant for the success of your business?
Michael Greenberg 39:51
Paper. I like to do everything on paper.
Michael Woodward 39:54
Yeah. What is one habit you find helpful in your life as an Entrepreneur?
Michael Greenberg 39:59
Before I check my phone in the morning, I’ve watched 15 minutes of stand up. It’s a great way to start the day with a laugh, and it really relaxes you before you open that email.
Michael Woodward 40:12
That’s very cool. I love that. How do you start and finish your day?
Michael Greenberg 40:16
So as I said, I start my day with that 15 minutes of comedy. I end my day reading or meditating or talking with friends. I shut down screens about an hour before bed.
Michael Woodward 40:30
Cool. If you weren’t doing what you’re doing today, what do you think you’d be doing?
Michael Greenberg 40:34
I’d probably be working in finance.
Michael Woodward 40:38
Okay. Our final rapid-fire question is what is one dream you’re still wanting to fulfill in your own life?
Michael Greenberg 40:45
Yeah. I’d really like to build that school I mentioned before. It’s actually something I’m hoping to get started on in the next year or two and build out a more distinct model for the apprenticeships and for the verification that these things have happened over time.
Michael Woodward 41:05
That’s very cool. As we wrap up today’s episode, I want to leave you with final thoughts. So what’s one last thought you would like to leave us with today?
Michael Greenberg 41:13
What shouldn’t you be doing that you’re doing in your business?
Michael Woodward 41:17
And what do we do with that?
Michael Greenberg 41:18
Well, you stop doing that thing, or if it’s something that must be done, you hire somebody else to do it.
Michael Woodward 41:25
Such great advice. Michael, it’s been a lot of fun having you on the podcast today. Thanks for taking the time out, giving us some insights into incredible topics and encouraging us all to do awesome things. So appreciate having you on the podcast today and thanks again for taking time out.
Michael Greenberg 41:45
Thanks for having me. It’s been fun.
Michael Woodward 41:47
Once again, we want to thank today’s guest, Michael Greenberg for taking time out to chat with us. You can find all the links to his website, his book and social channels in the episode notes of today’s episode. On Thursday’s episode, our guest is Tom Poland. It’s going to be super fun so make sure to check out Thursday’s episode. If you have big ideas and dreams don’t put it off. Today is a great day to start. And one way to start is to start the conversation with others and we’d love to be that sounding board for you. Please swing on over to jumblethink.com/helpme, that’s jumblethink.com/helpme. Let’s start the conversation and see how we can help turn that idea from an idea into a reality. Thanks for tuning into today’s episode. It’s always an honor to have you along to listen to our amazing guests and to hear us share ideas about Entrepreneurship and how you can make ideas real. Until next time, make sure you get out there, take a step any step and move your big ideas and dreams forward and change the world around you.