Tough Decisions for Entrepreneurs
Michael Greenberg talks about the measures you should take before hiring or going into partnership with somebody, and how just doing B2B growth strategy and delegating his other tasks has allowed him to grow his business faster with Dan and Dennae Handford on the Tough Decisions for Entrepreneurs Podcast.
Dan Handford 0:01
Welcome to the Tough Decisions network for entrepreneurs. I’m Dan Handford. My wife, Dennae, and I interview successful people sharing stories behind tough decisions that they’ve had to make along in their journey as an entrepreneur.
On the podcast with us, today is Michael Greenberg. Michael, welcome to the podcast.
Michael Greenberg 0:27
Dan. It’s great to be here.
Dan Handford 0:28
Well, Mike, I want you to get us started and talk to us a little about yourself and your background as an entrepreneur.
Michael Greenberg 0:33
Yeah. So I got my start when I dropped out of school and moved to Mountain View, California. I went to a coding boot camp, got hired by a startup LED product development there. And then, along the way, I learned that I don’t really much love building products, but I do love sales and operations, especially with technology. So I became a B2B growth strategy consultant. And then from there, most recently, about two years ago, launched a little content marketing agency that has now become one of the number one podcasting agencies and provider of white label podcasting services called Call For Content.
Dan Handford 1:14
And what does Call For Content do again?
Michael Greenberg 1:16
We’re a podcasting agency. We do shows for anyone who wants to create a podcast that has ROI that creates actual money with it. That’s the kind of podcast we work on. And we partner with other podcast producers, other agencies, to also white label our services to them. So we do all sorts of podcast marketing. We do a little bit of podcast production, but then really where we focus is monetization. Audience growth and talent development. So we’ve got coaches we work with for people who want to be better hosts, as well as we’ve got, you know, sponsors. We work with stuff like that.
Dan Handford 1:59
That’s kind of cool. What made you get into that business?
Michael Greenberg 2:02
Actually, I was going back to that B2B growth strategy. I was working with a podcast network out of the South East. And while I was working with them. I saw like, wow, these podcasts have these, I think of it as the deepest content. You get the most out of 30 minutes in a podcast, more than 30 minutes working on a blog or anything, or on a video, something like that. And that gives me the best content to then turn into other content. And so when I realized that, I started figuring out ways to really take advantage of it.
Dan Handford 2:38
So did you start off with your own podcast first?
Michael Greenberg 2:40
Yeah. So when I was working for that company, as a growth strategy consultant, I moved up from Chattanooga to St. Louis. And they sent me a big suitcase full of podcasting equipment and said, start your own show. You need to know how this works. And so from there, I started with recording. And I’ve kept the show going for myself ever since as a hobby. But over time, my business took a turn towards podcasting as well.
Dan Handford 3:10
Well, that is really cool. Well, I know you’ve probably had some tough decisions along this journey as being an entrepreneur, and I want you to get us started with the first tough decision that you had to make. That maybe didn’t have that good of an outcome and some of the lessons you learned through it.