The Sales Podcast
Michael Greenberg talks with Wes Schaeffer about the importance of starting a podcast, repurposing content, and podcast monetization on The Sales Podcast.
Wes Schaeffer 0:00
Hello, my friend, and welcome to the 385th episode of the sales podcast. I’m Wes Schaeffer, the sales whisperer, your host. If you listen closely, you may hear my five-year-old screaming in the bathtub as my 19-year-old gives her a bath. But I digress. That’s not why you chimed in to listen. I had a little vacation last week. I was in the mountains with the family for a few days. My wife stayed for a whole week. But it was nice not having any set schedule because I blanked out the whole week. So it’s quite refreshing. Got a few episodes ahead. Today, I had two great guests, but you won’t hear from them for almost two months but got into artificial intelligence on how to use that. Not only I guess a robot like a spider, you know, doing magical things behind the scenes but actually helping humans that work for you. Even on a contract basis, provide better real-time support on the phone. And in chat, there are some cool things there. Had a guy on from Southern California that is using, he calls it small data instead of big data. He’s basically kind of like a list broker, but he helps you get accurate information. Because we talked about what is working today in business. Is cold calling working? Is direct mail working? Is email working? And we’ve seen this trend, I’ve had multiple guests on recently, that you’ve heard us talk about direct mail does still work. Cold calling does still work. Email marketing is less efficient and effective than it used to be. It is the easiest platform to ignore. So just constantly, I’m saying reaffirmation, confirmation of that which is why I’ve always said you’ve got to provide multimedia, multi-step marketing, to reach decision-makers, right? To reach the ideal people that you need to close to grow your business. If you’re relying on just one means one method, then you are vulnerable. And my goal is always with this podcast. With all the work that I do is to keep you from being vulnerable. You know, and actually, with the guy that I had on, we were talking after we turned off the recording, but how to get great people. How to get great salespeople. I’ve had a sponsor here for a while now several months, we’re coming up to the end of this first trial, which has been good. But if you’re looking for great salespeople in the big cities, they’re only in a couple of big cities now. But check out the sales whisper.com/recruit. Okay, the folks over at Rainmakers. They find great salespeople with the intent to move. They’re not just trying to beat up their own current people. To get a raise, these are folks looking to make a switch. And because they have this proprietary system of bringing the candidates in waves, right every two weeks, you as the hiring company, have to act quickly, but so do the candidates. So it’s a win-win. If you’re a candidate. It’s free to use. If you are a company looking to hire. It is not free to use, but you will save money, and more importantly, you will save time. It costs over $2,000 a day. When you have a salesperson, not in the seat. That’s based on a $750,000 a year sales quota. And in those big cities, that ain’t nothing. So check it out at saleswhisper.com/recruit. If you’re looking to hire great salespeople. If you are a great salesperson and you want to get greater. You want to sharpen the edge. You want to stay sharp. You want to pick my brain, just to make sure you’re on the right track, check out 30day alesgrowth.com. Come join right now. It’s still a one-time payment, and you’ll have lifetime access to the content in the group. Otherwise, pretty soon is going to turn to a subscription model. But you can join now as I’m porting over all the content. Join, get the on-demand content to ask your questions in the group, and I will answer them. Okay. 30daysalesgrowth.com. Now we’re going to jump into why you should be podcasting with Michael Greenberg. Michael Greenberg is running callforcontent.com, the podcasting agency all the way from Denver, Colorado. Welcome to The Sales Podcast. How the heck are you?
Michael Greenberg 4:48
Doing great. How about yourself, Wes?
Wes Schaeffer 4:50
I’m good. So man, where were you when I got started a few years ago? Are you really doing this? Are you producing, monetizing, growth, and advertising for people wanting to get into the podcast realm?
Michael Greenberg 5:06
I am indeed. We started out of B2B content marketing, actually. And then about nine months ago, the success we had with podcasts there, started working on our first case study, launched white-label podcasting for agency partners, and then said, Man, this podcast thing is working. Let’s go all in.
Wes Schaeffer 5:34