Marketing The Invisible

Michael Greenberg shares his knowledge on taking your first steps towards becoming an authority and be known for who you are and what you do with Tom Poland on the Marketing The Invisible Podcast.

Tom Poland  00:09

Hello everyone. A very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland. Beaming out to as always from on the sand at Little Castaways Beach, next to the waves in Australia. Joined today by Michael Greenberg. Michael,  good day and welcome.

Michael Greenberg  00:25

It’s great to be on.

Tom Poland  00:26

Where are you based? Where are you hanging out?

Michael Greenberg  00:29

I’m in sunny Denver, Colorado. 

Tom Poland  00:32

Denver, Colorado. Do you ski?

Michael Greenberg  00:35

Not yet, but I will next year.

Tom Poland  00:37

Oh, you’re a recent arrival.

Michael Greenberg  00:39

Yeah, just this past year.

Tom Poland  00:41

Where’d you move from?

Michael Greenberg  00:42

St. Louis, Missouri.

Tom Poland  00:44

Oh, quite a switch up.

Michael Greenberg  00:46

Yeah.

Tom Poland  00:47

Okay, cool. Well, great to have you on the show. For those of you don’t know, Michael. He’s the founder of Call For Content, which is a full-service podcasting agency for content marketing, audience growth, and monetization strategies. All three of which I am a great believer in Michael. So I’m really looking forward to this interview, selfishly, for my own purposes, as much as for our audiences. So the title is How to Generate Global Authority In Just 7 Minutes. We will tell you how to do that in just seven minutes, you might take a little longer to achieve it. So Michael, let’s rock and roll. I’m going to start my seven-minute countdown timer now. Question number one is who is your ideal client?

Michael Greenberg  01:26

A professional who wants to generate revenue podcasting?

Tom Poland  01:31

Perfect. Question number two and almost seven minutes left. What’s the problem you solve?

Michael Greenberg  01:38

We solve the problem that podcasts are a unique content channel in the way you work with them and the way you work with the people who operate in that ecosystem. And that most people in podcasting come from creative backgrounds, not marketing or technical ones. So we come at podcasting from the idea that this is meant to make money. And that’s where we start. Instead of we want an audience or we want people to listen, we want the show that generates revenue.

Tom Poland  02:13

So it sounds like you combine the creative and the marketing and the commercial and the technical.

Michael Greenberg  02:20

Yeah. That’s why we call ourselves full-service podcasting,

Tom Poland  02:24

Right. I like that idea of working backwards from making the money. Not because we’re all necessarily just mercenaries, but it’s not a charity running here, is it? 

Michael Greenberg  02:34

I don’t know any show that runs without time or money.

Tom Poland  02:38

Yeah, time or money, right. Okay. So thank you. I digress a little bit, but it’s okay because we still got a whopping five and a half minutes left. Question number three is, What are some of the typical symptoms that people experience when they’re not getting a podcast right, or they don’t have authority out in the marketp