Jumble Think
Michael Greenberg shares how you can start building credibility using content, why we need to change business schools, the power of apprenticeships and, getting into business without a business degree with Michael Woodward on the Jumble Think Podcast.
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Michael Woodward 00:00
This is Michael Woodward and this is Season Two Episode 42 of the Jungle Think podcast. Welcome to the Jumble Think podcast. A podcast focused on telling the stories of dreamers makers, innovators, and influencers. Along the way we share some tips and ideas of how you can chase your own big ideas and dreams and change the world around you. Our guest on today’s episode is Michael Greenberg and more about Michael in a moment. Our guest on Thursday’s episode is Tom Poland. He is the founder and creator of Leadsology. He’s also the author of Leadsology The Science Of Being In Demand. Make sure to check out Thursday’s episode with Tom Poland. Now let’s jump into today’s episode. Hey there, welcome to the Jumble Think podcast. My name is Michael Woodward. I am your host and so glad you’ve chosen to join today’s episode with Michael Greenberg. Before we get into the episode, I want to encourage you wherever you like to listen to podcasts, go find the Jumble Think podcast and click subscribe. We’ve made it easy for you, if you like iTunes, or if you like Spotify if you swing on over to jumblethink.com/iTunes, or jumblethink.com/Spotify it will take you right to the place where you can subscribe to the Jumble Think podcast. If you like listening elsewhere, you can find us there too. Just go search for us Jumble Think and make sure you click that subscribe button. Now let’s learn a little bit about today’s guest Michael Greenberg.
Michael Greenberg 01:43
My name is Michael Greenberg. I am the founder of Call For Content where I act as the Chief Interviewer and Strategist. We help businesses with their content marketing by doing Done For You Content Marketing Services. We also help Executive Coaches by creating content in their own voice. I had been working with a podcast network for a little over a year and they asked me to find a way to do something with the 6000 hours of podcasts they had in their backlog. So I started looking into speech to text. And in the process learned that people speak much better in most cases then they can write, as well as much faster. So I started developing processes using various kinds of interviews and converting them into content. Then once I had that content, I had to figure out what to do with it afterward and that progressed into content marketing. I really love what I do because as a business owner, I get to employ people and sometimes they reach the point at which they then want to hire my business for what they’re doing on the side. I prefer to hire freelancers so that way they can work on entrepreneurial pursuits. My real hope and purpose at the end of the day are that one of the people that I work within the business can go into business of their own and then hire the business back to work with them. What I do matters because most of the content that companies put out today is either using antiquated SEO strategies and hurting them in the long run or it’s just bad. It’s not good content, and we don’t need more bad content in the world. Anyone who downloads one of our resources or works with us or just hops on the phone with me, I try to teach about good content so we have good content out there in the world that we actually want to consume and learn from. I’m really excited about our new launch. We’re going to be launching a new strategy service for clients that give them access to a whole network of service providers at cost. And along with that, we’re also going to be launching a dictation service for clients to take the process we use and start applying it to some of their own work without contracting with us for full Done For You Content.
Michael Woodward 04:53
In a moment, we’ll continue our conversation with Michael Greenberg. But first, we wanted to let you know about some free resources we have for you right now. If you swing on over to jumblethink.com/guide that’s jumblethink.com/guide, you can download our two free guides. The first one is Overcoming the Unknown. And the second one is How to know when you found your Dream. Both guides will help you on the journey of chasing big ideas and dreams and changing the world around you. So make sure you swing on over to jumbothink.com/guide, that’s jumbothink.com/guide to download your free guides. Now let’s return to our conversation with Michael Greenberg. Our guest today is Michael Greenberg. Michael, thanks so much for being on the podcast.
Michael Greenberg 05:36
Thanks, Mike. It’s good to be here today.
Michael Woodward 05:38
Now I want to make