Geeks Geezers and Googlization Show

Michael Greenberg shares tips for adding podcasting to your recruitment marketing toolbox with Ira Wolfe on the Geeks Geezers and Googlization show.

Intro  00:00

The topics and opinions expressed in the following show are solely those of the hosts and their guests and not those of W4CY Radio its employees or affiliates. We make no recommendations or endorsements of radio show programs, services or products mentioned on-air or on our web. No liability explicit or implied shall be extended to W4CY Radio,  its employees, or affiliates. Any questions or comments should be directed to those show hosts? Thank you for choosing W4CY Radio.

Ira Wolfe  00:32

Hey, welcome back, everyone to the Geeks, Geezers and Googlization show where we talk with HR and business thought leaders about living and working in a world where the wired, the tired, and technology converge. I’m your host Ira Wolf and I’m here with my co-host, Keith Campagna, who for the second week in a row is right beside me. Our sponsors once again are Job Fight and Success Performance Solutions. Keith, I’ll bet today’s show was never on our radar before we started this, and it’s probably not something that many listeners or many companies have thought about using in this race for talent.

Keith Campagna  01:12

No, it’s a wild concept, that you really need to be creative anymore to get in front of passive candidates, qualified candidates.

Ira Wolfe  01:22

Or active candidates.

Keith Campagna  01:23

Sure, all of them. Something that I work on full time now is this idea of: How do you create a corporate culture in 2019? It seems like an uphill challenge the whole way. But all things considered, if you have really cool ideas, like the ones we’re going to be talking about today, it probably will make it easier for you.

Ira Wolfe  01:42

Yeah. And I think you said right before we started, this sounds like we’re going down a rabbit hole because we’re going to be talking about podcasts or our podcast is going to talk about podcasts.

Keith Campagna  01:51

Right, some sort of a third dimension, fourth dimension thing we’re going into.

Ira Wolfe  01:56

Yeah, and we got a great guest today. Michael Greenberg. He in every sense of the word is an entrepreneur. He’s the founder of a company called Call For Content, which is his reason for being on the show. But we’ll get back to Michael in a minute. Like we do each week, it’s time to share a couple of ideas about what’s going on in our world and the world. The Googlization, which seems to be picking up theme, that title, that topic, that I didn’t realize even when I wrote it, in the age of recruiting, in the age of globalization, that it would become this theme that stuck with me over 10 years because I wrote the book, Geeks, Geezers, and Googlization in 2008. That’s what catches on. People love that.

Keith Campagna  02:45

I know, every talk that I give, every presentation I give, when I say Geeks, Geezers and Googlization everybody smiles whether or not they have long hair, no hair, any hair. People catch on to it. It’s pretty funny.

Ira Wolfe  02:57

It’s a tough race between that and the wired, the tired and technology. People get it. But this morning, I don’t know if you met my friend Mark Walker. We were on a conference call together, and the conference call was generated in Minneapolis. It was through a mutual publisher that we work with. When we were on the call, we just started talking about what the weather was like, you know it was one of these things. What’s the weather like? Where are you calling in from? Turns out he lives in Brodheadsville. He lives down the road. We became friends a couple of years ago and it’s been good. But anyway, I had breakfast with him this morning and a couple of things. I felt really good about it because I trust Mark’s credibility and his leadershi