Entrepreneur Hour

Chris Michael Harris  00:00

This is Episode 226. Today we’re talking about how to monetize your podcast.

Intro  00:10

You are listening to Entrepreneur Hour. Unleash your true inner potential and scale your business beyond your wildest dreams and live the life you deserve. Now, your host Chris Michael Harris.

Chris Michael Harris  00:25

Today’s podcast is brought to you by Hostgator. In this episode today, we are talking about monetizing podcasts. Part of that is getting them to your website and having the functionality get them to your email list. In order to do all those things the best platform for that, with all the functionality, is having a WordPress website. Having a WordPress website requires a host. It’s not dissimilar at all to the relationship between your podcast host and being on Apple podcast for example, it is the exact same relationship. Hostgator is one of the best ones I recommend, especially if you’re just starting out. It’s a great starter kit type platform as a website host, and it’s the one I used when I was getting started out for my first WordPress website, chrismichaelharris.com/hostgator.  I think they have plans going as low as a couple of bucks a month, so it’s a great deal, good service, and highly recommended. Michael Greenberg joins me today on the show, and he is the founder of Call For Content. I was going to say founder and CEO but he is no longer CEO as he has handed those responsibilities off. So what we’re going to talk about today, is breaking down into the specifics of monetizing podcasts. One of the things that I get, as someone who hosts a podcast myself, from both students and clients alike is, there’s a lot of intrigue around podcasting, but there’s not a lot of know-how in terms of how to monetize it, how to make money off of doing and so what I see a lot of is people that are kind of stuck in hobby mode. They’re just doing it for years on end, or they have the proper set of expectations and the Internet, and within a month they’re done because they’re not making money and they thought they would be. So we’re going to talk about that today, we’re gonna break down some of the myths of podcasting. A lot of people think that advertising is the way to go, and we’re going to tell you why it’s not the way to go. We’re going to tell you why, and I know you heard that I have a sponsor spot as I know you heard me say that, but we’re going to talk about why, and some of the things that I do and how I use it, but I also still use it to grow my own products and services as well. We, both Michael and I, agree that the best way to use a podcast is to use it to grow your business, not as a business. If you follow my stuff, you’ve heard me say that a billion and a half times. Using your podcasts to grow your business is an amazing networking tool, and it’s an awesome way to get content off the ground where you don’t have to be all dolled up and have your camera right and your lights right and everything like that. It’s just super easy. The cost of entry is super cheap just get a microphone, and you can spend less than a couple hundred dollars, and you’re ready to rock and roll and that’s a matter of a few days to get all that ready. So all that’s well and good, we talked about the technical specifics on the show, but let’s talk in-depth about monetization with my guest today Mr. Michael Greenberg from Call For Content. Welcome back to Entrepreneur our podcast and Entrepreneur our TV, where we create superhuman entrepreneurs. Today we’re talking about a subject that has come up all the time being a media podcaster, and I don’t always use that term. I always say I’m an entrepreneur with a podcast, but I’ll go and claim it, I’m gonna own it. I’m a podcaster and one of the questions that I get is,  how do I monetize my podcast? So stick around that’s what we’re gonna talk about; we’re going to dive deep into that. All we are going to talk about the entire hour is how to monetize, or ways to monetize your podcast and kind of giving you the facts. Like what’s out there, what’s the reality of it, what have you heard? We’re going to debunk some myths, and I’ve got a special guest to do so with me today, Mr. Michael Greenberg How are you? Welcome to the show.

Michael Greenberg  04:03

I’m doing great. I’m really happy to be here and I think it’s going to be a lot of fun.

Chris Michael Harris  04:07

Man sometimes I have guests that come on and their microphone just sounds so amazing that I feel I have to up my game. You are definitely in that category your microphone sounds amazing.

Michael Greenberg  04:19

Thank you. I’m using a Sennheiser E385, with a blue icicle.

Chris Michael Harris  04:27

Show the icicle. For those watching on YouTube show the icicle. I didn’t know this existed and tell everybody what this is.

Michael Greenberg  04:32

So this is my secret weapon and Shure makes one as well, that’s a little more of a professional grade. It’s an XLR to USB converter. So it takes XLR, which is the professional microphones that you see in studios and everywhere that’s the standard audio cable, and converts it to USB. So you can use a much higher quality mic, or much more specialized mic that might not be available with a direct USB connection.

Chris Michael Harris  05:00

And so you don’t lose any of the quality in that process of transmitting the signal so to speak, do