how to get a podcast on audible


In today’s digital age, podcasts have become an increasingly popular form of entertainment and information-sharing. With millions of people tuning in to their favorite podcasts every day, it’s no wonder that podcasting has quickly evolved into a dynamic and influential medium. If you’re a podcast creator or aspiring podcaster, you’re likely aware of the importance of reaching as wide an audience as possible. And one platform that offers immense potential for podcasters is Audible.

Audible, a subsidiary of Amazon, is renowned for being the world’s largest producer and distributor of audiobooks. However, in recent years, Audible has expanded its offerings to include podcasts, recognizing their growing significance in the audio landscape. By hosting your podcast on Audible, you gain access to a vast and dedicated listener base, opening doors to new opportunities and increased visibility.

In this comprehensive guide, we will delve into the process of getting your podcast on Audible, exploring the intricacies and benefits of this platform. Whether you’re a seasoned podcaster looking to expand your reach or a newbie ready to launch your first podcast, this guide will equip you with the knowledge and tools to navigate the Audible Podcast Program effectively.

Before we dive into the nitty-gritty, let’s take a moment to understand why Audible is such a powerful platform for podcasters. With over 500 million products sold in 2020 alone, Audible boasts an extensive user base of avid audiobook consumers. This captive audience is primed and ready to explore new audio content, making Audible an ideal platform to showcase your podcast. Additionally, Audible’s integration with Amazon allows for seamless discovery and accessibility, ensuring your podcast reaches potential listeners across various devices and platforms.

Getting your podcast on Audible not only expands your audience but also lends credibility to your show. Audible’s rigorous selection process ensures that only high-quality, engaging podcasts make it onto their platform. By meeting their requirements and successfully getting approved, you position your podcast among top-tier content, elevating its status and attracting listeners who value quality and thoughtful production.

In the following sections of this guide, we will guide you through the step-by-step process of getting your podcast on Audible. We will cover everything from understanding Audible’s Podcast Program and its eligibility criteria to creating and preparing your podcast for submission. We will also explore the submission process itself, along with tips on promoting and growing your podcast once it’s live on Audible. So, let’s dive in and unlock the immense potential of Audible for your podcasting journey.

Understanding Audible and its Podcast Program

In order to successfully navigate the process of getting your podcast on Audible, it’s crucial to have a solid understanding of the platform itself and the specific program designed for podcasts. Audible, as mentioned earlier, is primarily known for its extensive collection of audiobooks. However, in response to the growing popularity of podcasts, Audible has expanded its offerings to include podcasts as well.

What is Audible and how does it work?

Audible is an online platform that allows users to access and download a vast library of audiobooks, podcasts, and other audio content. It offers a subscription-based model, where users can choose from various membership plans to gain access to their favorite audio content. Audible is available on multiple devices, including smartphones, tablets, and computers, making it incredibly convenient for listeners to enjoy their favorite podcasts on the go.

Benefits of having your podcast on Audible

Getting your podcast on Audible comes with a range of benefits that can significantly impact the growth and success of your show. Firstly, Audible’s massive user base provides an opportunity to reach a broader audience and increase your podcast’s visibility. With millions of active Audible subscribers, your podcast gains exposure to a dedicated community of listeners who are actively seeking out new audio content.

Secondly, being on Audible lends credibility to your podcast. Audible has earned a reputation for curating high-quality content, and their rigorous selection process ensures that only the best podcasts make it onto their platform. By successfully getting your podcast approved on Audible, you establish your show as a reputable source of valuable and engaging content.

Furthermore, Audible offers various marketing and promotional opportunities to featured podcasts. This exposure can help drive traffic to your show, attract new listeners, and potentially lead to collaborations or sponsorship opportunities. Additionally, Audible’s integration with Amazon means that your podcast becomes discoverable to a broader audience, as it is seamlessly integrated with one of the largest online marketplaces in the world.

Overview of the Audible Podcast Program and its requirements

To provide a structured platform for podcast creators, Audible has established the Audible Podcast Program. This program outlines specific requirements and guidelines that podcasters must adhere to in order to have their shows considered for inclusion on Audible.

The Audible Podcast Program requires that your podcast meets certain criteria before it can be submitted for review. Some of the key requirements include:

  • Your podcast must have a minimum number of episodes available.
  • The podcast episodes should meet specific duration guidelines.
  • The content must adhere to Audible’s content policies and guidelines, ensuring it is suitable for their audience.
  • You must have the necessary rights and permissions for the content you are submitting.

It’s important to thoroughly review the Audible Podcast Program guidelines to ensure your podcast meets all the necessary criteria before submitting it for consideration.

Eligibility criteria for submitting a podcast to Audible

In addition to meeting the requirements established by the Audible Podcast Program, there are certain eligibility criteria that podcasters must fulfill to be considered for inclusion on Audible. These criteria may include factors such as:

  • The podcast should have a consistent release schedule.
  • It should have a minimum number of monthly downloads or listens.
  • The podcast should have a professional and polished production quality.
  • The content should demonstrate a unique and engaging perspective or topic.

Meeting these eligibility criteria helps ensure that Audible can maintain a high standard of quality and diverse content on their platform. It’s essential to assess your podcast against these criteria to determine if it’s the right fit for submission to Audible.

By understanding Audible’s role in the podcasting industry, the benefits of having your podcast on the platform, the Audible Podcast Program, and the eligibility criteria, you are better equipped to navigate the process of getting your podcast on Audible. In the next section, we will delve into the steps required to create and prepare your podcast for submission to Audible.

Creating and Preparing Your Podcast for Audible

Once you have a solid understanding of Audible and its Podcast Program, it’s time to focus on creating and preparing your podcast for submission. This section will guide you through the essential steps and considerations involved in ensuring your podcast meets the quality standards expected by Audible’s discerning audience.

Choosing the right podcast format and content

Before diving into the technical aspects of creating your podcast, it’s crucial to define your podcast’s format and content. Consider the genre, niche, or topic that your podcast will focus on. Determine the format that best suits your content, whether it’s an interview-style show, storytelling, educational, or a combination of various elements. Having a clear vision of your podcast’s format and content will help you create content that resonates with your target audience.

Recording and producing high-quality podcast episodes

One of the most critical factors in creating a successful podcast is the quality of your audio. Invest in a good-quality microphone and audio recording equipment to ensure clear and professional sound. Find a quiet space for recording to minimize background noise and distractions.

When recording your podcast episodes, focus on delivering engaging and valuable content. Prepare an outline or script to guide your discussions, but allow room for spontaneity and natural conversation. Consider the pacing, tone, and energy of your delivery to keep your listeners engaged throughout the episode.

Editing and enhancing the audio for a professional sound

After recording your podcast episodes, it’s time to edit and enhance the audio. Use audio editing software such as Audacity, Adobe Audition, or GarageBand to remove any unwanted background noise, adjust volume levels, and enhance the overall sound quality. Pay attention to transitions, ensuring a smooth flow between segments or topics.

Consider adding music or sound effects to enhance the listening experience. However, be mindful of copyright restrictions and ensure you have the necessary rights and permissions for any music or sound clips you use in your podcast.

Writing compelling show notes and episode descriptions

Show notes and episode descriptions play a crucial role in attracting and engaging listeners. Craft compelling and concise summaries of each episode, highlighting the key topics or guests featured. Use keywords relevant to your podcast’s niche to improve discoverability in search engines and podcast directories.

In addition to summarizing the episode, consider including timestamps for different segments or topics discussed. This makes it easier for listeners to navigate through the episode and find specific information they may be interested in.

Designing eye-catching podcast cover art

Your podcast cover art is the first impression potential listeners will have of your show. Design an eye-catching and visually appealing cover that accurately represents the essence of your podcast. Use high-resolution images, bold typography, and vibrant colors to create a cover that stands out in podcast directories.

Ensure that your podcast’s title is legible and easy to read, even in small thumbnail sizes. Consider incorporating relevant imagery or icons that convey the theme or topic of your podcast. If graphic design is not your forte, consider hiring a professional designer or using online design tools to create a captivating cover art.

Setting up a podcast website or landing page

While not a requirement for getting your podcast on Audible, setting up a dedicated podcast website or landing page can significantly enhance your podcast’s online presence. A website provides a central hub for your podcast, where listeners can access episodes, show notes, additional resources, and contact information.

Your podcast website or landing page should reflect your podcast’s branding and offer an easy-to-navigate user experience. Include a brief introduction to your podcast, an episode archive, and links to subscribe on various podcast platforms, including Audible.

By focusing on creating high-quality audio, editing and enhancing your episodes, crafting compelling show notes and descriptions, designing eye-catching cover art, and setting up a podcast website or landing page, you are well on your way to preparing your podcast for submission to Audible. In the next section, we will explore the process of submitting your podcast to Audible.

Submitting Your Podcast to Audible

Now that you have created and prepared your podcast for Audible, it’s time to take the crucial step of submitting your podcast for review and inclusion on the platform. This section will guide you through the necessary steps and considerations to ensure a smooth and successful submission process.

Creating an Audible account and signing in

Before you can submit your podcast to Audible, you need to create an Audible account. Visit the Audible website and click on the “Sign In” or “Get Started” button to begin the account creation process. Follow the prompts to provide the required information, including your email address, password, and any other details Audible may request.

Once you have created your account, sign in to access the Audible platform and navigate to the podcast submission section.

Understanding the Audible Podcast Program submission process

To maintain the quality and relevance of the podcasts featured on their platform, Audible has established a submission process for podcasters. Familiarize yourself with the submission process to ensure you meet all the requirements and follow the necessary steps.

The Audible Podcast Program submission process typically includes providing information about your podcast, such as the title, description, category, and episode details. You may also need to provide additional information, such as your podcast’s RSS feed URL, to verify ownership and enable automatic episode updates on Audible.

Uploading your podcast episodes and show information

During the submission process, you will be required to upload your podcast episodes and provide relevant show information. Ensure that you have your podcast episodes in a compatible format, such as MP3 files, and that they meet Audible’s requirements for audio quality and duration.

Provide accurate and engaging show information, including your podcast’s title, description, and category. Craft a compelling description that accurately represents your podcast’s content and entices potential listeners. Consider incorporating relevant keywords to improve discoverability within the Audible platform and search engines.

Verifying your ownership and copyright of the podcast content

As part of the submission process, Audible requires verification of your ownership and copyright of the podcast content. This verification is crucial to protect intellectual property rights and ensure that the content you are submitting is rightfully yours.

Prepare any necessary documentation or evidence that proves your ownership and copyright of the podcast episodes. This may include contracts, agreements, or any other legal documents that establish your rights to the content. Be prepared to provide this information if requested during the submission process.

Reviewing and optimizing your podcast details for discoverability

Before submitting your podcast, take the time to review and optimize the details for better discoverability. Double-check the accuracy of your podcast’s title, description, and category. Consider incorporating relevant keywords that align with your podcast’s niche or topic.

Additionally, ensure that your podcast episodes are properly labeled and have clear titles. This helps potential listeners understand the content of each episode and improves the overall user experience.

Submitting your podcast to Audible for review and approval

Once you have completed all the necessary steps, it’s time to submit your podcast to Audible for review and approval. Follow the instructions provided during the submission process to finalize your submission and ensure that all required information has been provided accurately.

After submission, your podcast will undergo a review process by Audible’s team to assess its quality, relevance, and compliance with their guidelines. The review process may take some time, so be patient and monitor your email or Audible account for any updates or notifications regarding your submission.

By following the submission process, uploading your podcast episodes and show information, verifying ownership and copyright, reviewing and optimizing your podcast details, and submitting your podcast for review, you have taken the necessary steps to get your podcast closer to being featured on Audible. In the next section, we will explore the strategies for promoting and growing your podcast once it’s live on Audible.

Promoting and Growing Your Podcast on Audible

Congratulations! Your podcast is now live on Audible, reaching millions of potential listeners. However, the work doesn’t stop there. To maximize the impact of your podcast and attract a dedicated audience, it’s essential to implement effective promotion strategies. In this section, we will explore various strategies for promoting and growing your podcast on Audible.

Leveraging Audible’s marketing and promotion opportunities

One of the advantages of being on Audible is the marketing and promotion opportunities they offer to featured podcasts. Audible may choose to showcase your podcast in their curated collections, recommendations, or promotional campaigns. This exposure can significantly boost your podcast’s discoverability and attract new listeners.

To increase your chances of being featured by Audible, maintain a consistent release schedule and ensure your podcast episodes are of high quality. Engage with Audible’s communication channels, such as their podcast support team or online forums, to stay updated on any promotional opportunities or initiatives.

Engaging with the Audible podcasting community and listeners

Building a community around your podcast is crucial for long-term growth. Engage with your listeners by encouraging feedback, answering their questions, and creating opportunities for interaction. Respond to comments and reviews on Audible, social media platforms, or your podcast website. Consider implementing a listener mailbag or Q&A segment in your episodes to foster engagement and connection.

Additionally, participate in the broader Audible podcasting community. Join relevant online forums, social media groups, or industry events to connect with other podcasters and potential listeners. Collaboration opportunities, guest appearances on other podcasts, or cross-promotion can help expand your reach and attract new listeners.

Utilizing social media and other marketing channels to promote your podcast

Social media platforms provide powerful tools for promoting your podcast and connecting with your audience. Create dedicated social media accounts for your podcast and regularly share engaging content, including episode highlights, behind-the-scenes glimpses, or relevant industry news. Leverage hashtags, engage with your followers, and encourage them to share your content with their networks.

In addition to social media, consider other marketing channels to promote your podcast. Write guest articles or contribute to relevant publications in your niche, providing valuable insights and including links to your podcast. Explore opportunities for podcast interviews or features on other platforms, such as YouTube channels or popular blogs.

Encouraging listener reviews and ratings on Audible

Positive reviews and ratings on Audible can significantly impact your podcast’s visibility and credibility. Encourage your listeners to leave reviews and ratings by mentioning it in your episodes, including a call-to-action in your show notes, or engaging with your audience on social media. Respond to reviews and show appreciation for the feedback you receive.

Remember that reviews and ratings not only influence potential listeners but also Audible’s algorithms. Higher ratings and positive reviews can improve your podcast’s rankings within Audible’s search results, making it more likely to be discovered by new listeners.

Analyzing metrics and feedback to improve your podcast performance

Regularly analyze metrics and feedback to gain insights into your podcast’s performance and identify areas for improvement. Pay attention to listener engagement, download numbers, and audience demographics. Use this information to refine your content, delivery, or marketing strategies.

Seek feedback from your audience through surveys or direct communication channels. Ask for suggestions, topic requests, or ways to enhance their listening experience. Actively listening to your audience and implementing their feedback can help you develop a podcast that resonates with your target audience and keeps them coming back for more.

Implementing strategies for growing your audience and reaching new listeners

As you continue to promote and grow your podcast on Audible, explore additional strategies for reaching new listeners. Consider collaborating with influencers or experts in your niche, participating in podcasting events or conferences, or exploring advertising opportunities on relevant platforms. Continually seek innovative ways to expand your audience and increase your podcast’s reach.

Remember that growing your audience takes time and effort. Stay consistent with your podcasting schedule, continuously improve your content, and adapt your promotion strategies based on feedback and analytics. With dedication and perseverance, your podcast can thrive on Audible and attract a loyal and engaged community of listeners.

In the next section, we will wrap up this comprehensive guide, summarizing the key points discussed and emphasizing the importance of getting your podcast on Audible.


Congratulations! You have reached the end of this comprehensive guide on how to get your podcast on Audible. Throughout this journey, we have explored the ins and outs of Audible, its Podcast Program, and the steps required to create, prepare, submit, and promote your podcast on this influential platform.

By understanding the benefits of having your podcast on Audible, you have realized the immense potential for reaching a wide and dedicated audience. Audible’s expansive user base, integration with Amazon, and commitment to curating high-quality content make it an ideal platform for showcasing your podcast and gaining credibility in the podcasting industry.

We started by examining the importance of choosing the right podcast format and content, followed by the process of recording and producing high-quality episodes. We emphasized the significance of editing and enhancing your audio to ensure a professional sound. Crafting compelling show notes, designing eye-catching cover art, and setting up a podcast website or landing page were also vital steps in preparing your podcast.

Then, we delved into the submission process, understanding the requirements, and verifying ownership and copyright of your podcast content. We highlighted the importance of reviewing and optimizing your podcast details for better discoverability within the Audible platform.

Once your podcast was live on Audible, we explored strategies for promoting and growing your podcast. Leveraging Audible’s marketing opportunities, engaging with the Audible podcasting community and listeners, and utilizing social media and other marketing channels were crucial in expanding your reach. Encouraging listener reviews and ratings, analyzing metrics and feedback, and implementing growth strategies were key to sustaining and increasing your podcast’s success.

As you embark on your podcasting journey on Audible, remember that building a successful podcast takes time, dedication, and continuous improvement. Stay committed to delivering high-quality content, engaging with your audience, and adapting your strategies based on feedback and data.

Getting your podcast on Audible opens up a world of opportunities, from attracting new listeners to potential collaborations and sponsorships. Embrace the power of Audible and its vast listener base as you continue to create, innovate, and share your unique voice with the world.

Now, armed with the knowledge and insights gained from this guide, it’s time for you to take action. Submit your podcast to Audible, engage with your audience, and watch your podcast thrive on this influential platform.

Happy podcasting!

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