PUTTING THE “STRATEGY” IN CONTENT STRATEGY
I felt content was important part of my business to help potential clients understand how I could help them. I did a lot of things myself, experimented with different content angles and channels, but I wondered – “Am I in the right place? Am I saying the right things?”
Michael resolved major unknowns for me. Based on the interviews he had with my clients, he helped me understand what types of content to put out, what platforms would be the most valuable to focus my time on, and what topics I should write about to connect with my audience. It wasn’t just theory, it was “here’s exactly what you need to do”— down to providing specific headlines that would engage the clients I’m looking for.
I could have spent weeks or months trying to figure it out on my own. It was extremely reassuring to have an independent, expert point of view and guidance on what I was doing. It saved me time and mental anxiety to no longer wonder if I’m doing the right thing. I can just get on with it.
Michael delivers more than what he promises, which is quite rare. I was surprised and totally delighted that he went far above providing content strategy, advising on how I could evolve and grow my business. In talking with my clients about their concerns about working with a menswear stylist like me, he uncovered that they find it awkward to go shopping with a woman they don’t really know. They said they’d be much more comfortable if I could help them remotely, which is something they never revealed to me – even when I asked for feedback. Michael recommended that I work with people virtually through Skype, email and chat. Now I can work with people from anywhere in the world, greatly multiplying my potential client pool and allowing me to work with location freedom, which is a personal goal and a joy for me.
I appreciate that Michael is very calm, very thoughtful, and explains things very clearly. Everything that he gave back to me was instantly helpful and actionable.
I would absolutely recommend Michael to others. He will make sure you’re doing the right thing in the right place, targeted at the right people, in a way that’s going to drive business results. He will add value above and beyond that, giving you a wide perspective on your business.
Everyone’s time has a value. You can spend many hours, days, weeks messing around it yourself trying to figure it out. Or you can invest in getting the help from Michael, which will put you on the right path very quickly. The reward of that will be much greater than the investment that you make.