How to create a page that tells your story and describes your work as a consultant in a compelling way.
One of the most visited sections in a website can be the most difficult to create: the About Me page. With the mission of explaining who you are and what is it that you do, it provides a unique opportunity to turn visitors into potential customers.
There’s no second chance to make a first impression, so it’s important that you don’t overlook this as just another section in your site. This guide presents the basics for creating a page that will introduce yourself in an effective way for your business.
Let’s get to it!
Getting Started: Figuring out what to talk about
You know yourself better than anyone, right? So, there shouldn’t be issues while gathering the material to include in a page that speaks about you. However, things are not always as easy at they seem, specially when it comes to creating content. With plenty of information regarding you as an individual, the key is identifying what is relevant for an About Me page.
One of the easiest ways to get information is to ask yourself some questions. This will provide you with elements that will assist you in delivering something honest, pertinent and that creates a connection:
- Why do you work in what you do? How did you get to your Industry? When did you realize that this was for you?
- What aspects of what you do are you most passionate about? Why?
- If you look back to your professional journey, what would be the accomplishments you are most proud of? What do you think they tell about yourself? What skills or knowledge made them possible?
- What kinds of people do you love working with? Who are your dream clients?
- Why do you think you are the best person to help those dream clients?
- When you meet a potential client, what type of questions do they usually ask you?
- If a client or a colleague were talking about your work, what would you want them to say?
- What is your motto in life? What values define you as a person?
While working on your answers, don’t focus on sounding great or worry about rambling on too much— you can take care of editing and the proper tone later.
Once you are done, you will find yourself with lots of information about what do you but, specially, about your personal story and what is it that makes you unique in your business. This is what will grab your visitor’s’ attention while they are browsing your site: truly learning about what you do, how can you help them and what kind of person you are.
Step two: A basic structure for your About Me page
Now you can start organizing the information you have into paragraphs. There are infinite ways to structure an About Me page, but you can follow this basic list of elements to create one that is easy to read and that gets to the point:
Start by grabbing your reader’s attention with a line that welcomes them to your page and introduces yourself. A nice formula for an About Me headline is:
[Greeting] + [Introduction] + [Definition]
“Hi there! I am ______ and I am passionate about providing _________ solutions for __________”.
“Welcome to my page. My name is __________ and I help __________ with their _____________ needs.
Have you noticed that you can address the kind of clients you want right from the start? This is an easy way to let your visitors know who you are specifically talking to, and that the work you deliver is specially for them.
- Small Bio
The best way to reach an audience is by telling a story. When you include a couple of lines that explain when, how and why you are where you are today, you also provide a background that validates why you are the best person to work in your field. Whether you mention where you went to college, what kind of companies you have worked in or how did you start your own business will set the grounds to continue the conversation about why you can create solution for your clients in a fantastic way.
- Image of you
A photograph helps your audience match a face to your story. It’s another great element to create a connection. While choosing which one to include, keep it professional. Remember: this is the first impression that they will have of you.
- What you deliver to your clients
It is vital not only to explain the type of services and solutions that you provide, but also which values you follow and why you love what you do. With this, you will let your visitors know what kind of experience they will have if they choose to make business with you, which will set you miles apart from others.
Any relevant achievement that adds value to your business and provides validation is a must have. It’s not necessary to put an endless list to get authority— just choose a couple of highlights of your career that serve as an example, like prizes, conferences or a personal record that you are proud of. Do remember to keep it humble and concise.
Customer reviews and opinions are always useful for making a decision. While it’s a good idea to have a separate section in your website with kind words of previous clients, if there is a particular testimony that you think illustrates your work, quote it in your About Me page.
- Call To Action
After reaching someone with your story it is vital to lead them to the next step. If you have a newsletter they can subscribe to, a form they can fill to let you know what their needs are or other ways that they can keep in touch, let them know. You have started a connection and it is important that you can take it to the next level.
On your marks, get set… write!
You have the info you want to include, a basic structure that you can rock… are you ready to start writing about yourself? As with any piece of content, it’s important that your page keeps consistency and gets to the point. Some tips that will help you keep on track include:
- Focus on who you are
Your About Me page is an introduction, is where visitors start learning about you. Your website must have a detailed section of your services or a portfolio, it’s a good practice to include links to them or even to external sites that mention you. You can do it like this:
“I love when I see that my clients get a great experience while we work together in a solution for their needs”. —> That’s an easy way to include a link to your portfolio or list of clients.
“All my work is delivered with passion. It’s important for me that the __________ solutions that I provide have a true impact in my client’s results” —-> Your readers can navigate to the details all your services and what they specifically include after they learn who you are.
- Speak to your audience
Address your ideal clients in every word. Create a piece that they can understand and that inspire them to work with you.
- Keep it updated
It’s a good idea to stop by your About Me page every once in a while to see if there is anything you can update. Your page, as you, should be constantly evolving and displaying what you have learnt.
- Be honest!
Don’t overthink it and avoid using jargon or complicated words. Your visitors should learn about who you truly are and what is it that you bring to the table when it comes to business. You can read it out loud to check if what you have sounds like you.
- Remain human
You have a unique passion and value in your work. Your about Me page is the personal section of your site, where you showcase what kind of professional you are by opening a window to what kind of person you are.
There you have it! A great About Me page that tells your story and displays who you are as a professional. Start connecting to your audience and remember: people do business with people they know, like and trust. Best of luck!